How we can get the best traffic for our campaign?

Started by stellarhomes, Sep 08, 2022, 12:07 AM

Previous topic - Next topic

stellarhomesTopic starter

How we can get the best traffic for our campaign?

Gareth Freeman

Of course, it all depends on what the goal of the campaign is. As you understand, there are different types of healers, but most of them I distinguish three - customer demand, transactions, and online fame. The best option for reaching an audience, that is, for recognition, is a Meta (former Facebook) campaign. If the goal of the sale is campaigns through landing pages or funnel pages. And if the goal is to attract an audience with subsequent transactions, then there is advertising on Google for your site.


Examples of free traffic:
direct (the user enters the website by directly entering the URL, for example https://mylead .global/).
organic (the user goes to the site by selecting the suggested search results, for example, in Google search).
Facebook Instagram, Twitter, or TikTok social networks (users are redirected to the product page via posts posted on Facebook, Instagram, Twitter, or TikTok).
referring sites (users find the page by following links posted on other sites).
email /mailing list (the user has subscribed or agreed to join the contact database and receive advertising content).
Examples of paid traffic:

paid advertising in a search engine (the user goes to the site by clicking on a link that is an advertisement that mimics search results)
advertising networks (the user meets a banner, display or push advertising and after clicking on it is redirected to the desired page).
Instagram Facebook paid advertising on social networks (users are redirected to the desired page, for example, from ads displayed on Facebook or Instagram).
3. Is free traffic really free?
This question keeps many marketers awake at night. Unfortunately, nothing in this world (and, of course, in the world of digital marketing) is completely free. If we analyze each of the examples in detail as free traffic, it turns out that each of them also requires monetary resources to achieve good results. Let's take a look at them again:

Examples of not completely free traffic:
direct — a large amount of time must pass before the advertised product becomes recognizable enough to rely on direct traffic. And to get recognition, we have to invest in advertising campaigns. .
organic — in order for a user to get to the page by selecting the suggested search results-for example, in the Google search engine, the page should be ranked higher. The more competition, the more difficult and higher the financial investment.
social networks — someone should publish these posts, preferably someone with a large reach. We can create these coverage ourselves, which also takes time and money, or we can pay someone who already has these coverage. Often quite a lot.
referring sites — they can be both an additional, targeted source of traffic, and a disaster for the marketer.
Links from high-quality domains are not easy to get, and links from domains with lower authority can do us more harm than good.
email / newsletter — the user has subscribed or agreed to join the contact database and receive advertising content through this source ... also based on previous advertising campaigns or buying a place in someone's newsletter.
4. Why can paid traffic, although paid, help us save money?
Yes, when using paid traffic, often in the CPM (Cost Per Mille — cost per thousand impressions) or PPC (Pay Per Click — cost per click) format, we must take into account the price for each impression or click on our advertising.

Fortunately, in the case of automated advertising, we can allocate our budget only to those users who meet our requirements.
This means that we only pay for the traffic that brings us:

1) the customers we wanted to reach,

2) interested in the proposed product,

3) or those who are interested in buying.

In the worst case, when our ad is completely ignored, the cost is really insignificant. In turn, however, we will immediately receive valuable information about which users should not target the advertised product in the future, or what changes/improvements we should make in our advertising campaign in order to get people interested in our product.

The essence of automated advertising is that the value of each conversion (i.e., most often purchases) exceeds the financial costs intended to attract a specific user to our website.
To achieve that, we need to know which part of the original target group needs to be filtered, so the testing stage of this offer is necessary.
Well-optimized advertising, which, for example, will be displayed on a user's phone at the right time and in the right place, can often be a key conversion factor.

We can say that in the case of the CPM and PPC model, we pay for quick results and information about when, where and how the recipient responds best to our offer, and when he completely ignores advertising.

Unlike free traffic channels, where due to the limited reach of target people with our content, the results become clear only after a long time. For example, if you run a blog to support your commercial activities, until someone finds the right phrase themselves, they may not know about the presented product for a long time. Simply positioning our content above our competitive content can take years of hard work and a lot of investment.
Meanwhile, for instance, thanks to CPM / PPC advertising based on keywords, the user will encounter a competitor's product sooner than yours.