Hyphen in domain name

Started by Janvi, Jul 10, 2022, 01:03 PM

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JanviTopic starter

I'm trying, since I'm new to SEO, to understand how the presence of a hyphen in the domain name will affect the fate of an online store.
The crux of the problem: The store, for example, is called "Shop-77". It is already ready and made on a free domain.

Which domain name is more correct and more reliable to acquire - "Shop-77" or "Shop77"? It is more convenient, of course, for the user "Shop77". But the hyphen is missing!
What will be the impact of the discrepancy in the presence of a HYPHEN in the title? What will it look like from a legal point of view - copyright. clones, etc. Most importantly - how will it affect the promotion of the store in the network?


If you can do without a hyphen, then it is better without.
But sometimes its better with hyphen. Let's say Manchester-united, then it's better with a hyphen.


The presence of a hyphen in the name of the site, that is, in the domain, does not affect SEO promotion at all. Optimizers have repeatedly conducted research on this topic and came to the conclusion that with and without a hyphen, the principle of website promotion, and in your case, an online store, is the same. And to put a hyphen in the domain or not, this is your personal choice.


The use of a hyphen in a domain is regarded by some as a disadvantage, and some, on the contrary, consider it an advantage. In this article, I will consider the pros and cons of hyphens in web site domain name .

The controversial question about the hyphen has been present for a long time.
If we analyze such usage, it is obvious that sometimes such a name wins, and sometimes it looks very discordant. Domain names with hyphens became popular after specialists involved in the promotion of Internet resources noticed that search engines take into account individual keywords in domain names. But whether domains with hyphens affect the promotion or not remains also a controversial point.


if there is such a feature of the language. For example, if, according to the rules of grammar, this word is not written without a hyphen.
hyphen improves the readability of a domain , this is especially convenient if web site name consists of several long words.
when using a hyphen, search engines will find your site faster based on end-user queries.

if you are registering a company and the required domain name  is occupied, registration using a hyphen becomes a good option to solve this situation.
when registering a domain consisting of several words, it is worth registering a couple of its variants, including domains with a hyphen. This will prevent errors when typing web site name by users in the search and will not allow your competitors to cash in on the promoted domain name .
the number of free domain names only decreases over time, so for many sites, domain registration with a hyphen is the only option to choose a memorable name for web site.
a hyphen in the domain name will help you come up with an interesting wording for web site name.

But also remember that you should not violate intellectual property rights. Do not use the name of another company for your site. The Web is full of examples of two sites providing almost identical web services and having very similar domains.


if the words in the domain name are short. A hyphen will only reduce their value and the name will not look very attractive, including for search engines.
very often domain names that use one or more hyphens look unprofessional and scare away users.
it is difficult to pronounce, because you should always not forget about the voice of the hyphen sign between words.
often domain names with hyphens are used by sites that are engaged in phishing and online cаsinos, so in some users such names cause distrust.

As already written, when registering domain names consisting of two or three words, it is advisable to open the name both without hyphens and with hyphens. However, it is better to do this if the domain name consists of keywords. This should be done to avoid user errors.
To redirect visitors from one domain name to another. Another reason is not to give the opportunity to use your name for fraudulent purposes. In this case, using a hyphen in the domain is an obvious advantage.

It is up to you to decide whether or not to use a hyphen in the domain of web site. But if with a hyphen the domain name looks harmonious and is remembered, then why not. In addition, today many popular sites use this sign in the name of web site and feel great.