Hello everyone! I am interested in hearing your thoughts on the potential of the .APP domain zone. Let's stay on topic and avoid spamming the chat.

Have you ever wondered why crypto projects specifically choose the .APP domain? Is there anything unique about it compared to other domain zones? It's worth noting that Google spent $27 million on acquiring this domain, so there must be some value in it. With over 7,200 domains already registered for priority registration, it's clear that there is demand for this domain.

The popularity of Apple and Google also adds to the appeal of the .APP domain. In my opinion, it has a lot of potential going forward. Many keys have already been sold on pre-order, with the remaining ones being sold at a premium price. As applications become increasingly important in various industries, having a .APP domain could give businesses an edge. After all, apps can often do things that websites cannot.

Google is the largest search engine in the world, and it's highly unlikely that they won't prioritize their own domain zone for search results related to "*app". This is why owning a .APP domain has significant value.

When there's a potential sale, real or fake, domain investors will rush to purchase thousands of these domains at prices exceeding $1000. However, it's worth noting that "App" is primarily used as a designation for mobile applications, whereas desktop apps are called "Soft". Despite this, registering domains solely for the purpose of selling them off is not a profitable strategy.

Interestingly, searching for "domain tips" on Google returns the domain.tips website as the second result among millions of other sites. Similarly, phrases containing "app" could provide valuable domain name opportunities.

A successful strategy could involve purchasing a relevant .APP domain, creating a website, optimizing it for search engines, and then selling it for a significant amount. In any case, it's important to remember that buying domains with no clear plan for utilization is unlikely to yield substantial returns.

One of the defining features of .app domain names is that they require site owners to have an SSL certificate and use HTTPS. This was made possible when Google purchased the .app domain zone for a staggering $25,002,000 in 2015, allowing them to enforce HTTPS connections for all .app domains.

The early access program for .app domains started on May 1, allowing users to reserve domains for themselves at a higher fee. Over 150,000 domain names were registered during this period. Recently, Google opened .app domain registration to the general public.

If you're interested in owning a .app domain either for personal or business use, it's important to keep in mind that having an SSL certificate is mandatory. Without one, your website will simply be inaccessible to users.

I can see the potential of the .APP domain from a technical perspective. The .APP domain can be particularly appealing for businesses and individuals looking to create a distinct online presence for their applications. From a web design standpoint, having a .APP domain communicates a clear message to users that they are accessing an application-specific site, which can enhance user experience and trust.

The fact that Google spent $27 million on acquiring the .APP domain indicates its significant value and potential impact. Its association with two tech giants, Google and Apple, adds to its appeal, making it a strong choice for businesses in the tech industry.

Moreover, the growing demand and pre-order sales of .APP domains showcase the high interest and recognition of the value it holds. As the importance of applications continues to rise across various industries, having a .APP domain could indeed provide businesses with a competitive advantage, especially as apps become increasingly integral to reaching and engaging with customers.


I can provide further insight into the potential of the .APP domain from a marketing perspective. The choice of the .APP domain by crypto projects and other businesses can be attributed to several unique advantages it offers compared to other domain zones.

Firstly, the association with Google and Apple, two of the biggest names in the tech industry, lends credibility and prestige to the .APP domain. This can be a strong selling point for businesses looking to establish trust and authority in the digital space.

Additionally, the clear association with applications makes the .APP domain a strategic choice for businesses focused on app development and promotion. From a marketing standpoint, having a .APP domain can help businesses communicate their app-centric focus and stand out in a crowded digital marketplace.

The high demand and premium pricing for .APP domains indicate the industry's recognition of its value. From a marketing perspective, this presents an opportunity for businesses to create a unique and memorable online identity that resonates with their target audience.

Furthermore, as the significance of mobile applications continues to grow across various industries, having a .APP domain can position businesses as forward-thinking and innovative, aligning with the evolving digital landscape.

The .APP domain holds significant potential for businesses seeking to strengthen their app-focused marketing strategies. Its association with industry giants, clear relevance to applications, and growing demand make it a compelling choice for businesses looking to make an impact in the digital sphere.