Domain Sales Methods

Started by chirkovmisha, Sep 10, 2022, 12:29 AM

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chirkovmishaTopic starter

Hello everybody.
In one of forum topics they wrote me that I use a "cold" sales method. My question is, what is the "hot" method in that case?
Is there any classification of domain names  selling methods?


Cold - you and the client have not previously communicated with each other on the subject of the product - in that case, the domain. You have the first communication on your initiative.
Warm - either on your initiative or on the initiative of the client, you had a repeat dialogue, after which the client expressed interest, but at the end said "I'll think about it", "we have already approved the budget", "maybe next month, year", etc.
You had a second conversation (you warmed up the client, or he warmed up himself).

Hot is the next step after warm, you have already had a dialogue, the client knows what you are offering and is ready to buy. You had a third communication (the client is almost ready, you need to take it)

At the same time, it is possible to separate the ways of communication and customers by "temperature". For instance, you make a "cold call", but the client on the other end is already "hot". It doesn't matter how it was "warmed up". And bam - you're selling!
Or you make a "hot" call (the client has already asked for an invoice, is ready to pay, etc.), and the client at the other end suddenly turns out to be "cold" (it is unknown who "cooled" him, relatives, acquaintances, etc.) and the client suddenly refuses to pay, while the client himself can make a "hot" call when he "warmed up" (independently or through someone's efforts).

Ideally, when the client is "hot", you can "Warm" the client in different ways. Targeted advertising, mailing lists, calls, multi-channel sequences (including in advertising and in calls and mailings, etc.), social engineering, etc. If it turned out to warm up from the first contact - it's great!
Naturally, all these divisions are very conditional. For each industry, for each organization, there can be its own gradations, its own scale of "degree"
That is my free interpretation.


Direct sale:
The option implies a personal contact between the buyer and the seller and the transfer of the domain. There are several advantages here:
quick transaction processing;
no commissions from third-party systems.

And cons:
high level of fraud;
the buyer can change the terms at any time and there will be no third party able to protect your interests.
Personally, I use this method only if the seller is ready to transfer a 100% prepayment or I have already known this person and have been working for a long time. But even if you provide a 100% prepayment, if a person is not familiar to you and he does not have any accounts on social networks or forums to study, then it is better to refuse this method.

Via forums:
Someone thinks that the era of forums is long gone, but is very wrong. At least, forums are very popular among webmasters. After all, this is a place where you can discuss various topics with like-minded people, ask for help, find performers of various tasks and just partners.

On large forums there are sections of the "Trading shop" type. They include subsections where you can sell your own domains. You need to place your suggestions by creating a "New topic". To minimize the number of non-targeted messages, describe your product in detail.

I always specify the following data:
domain age;
availability of locks and filters;
has it been installed on sites in the past.
And do not specify the full name of the domain. It is better to prescribe some part of it, to clarify the subject. Do not forget that in the world of digital technologies, scammers are not asleep!