Will changing domain name affect SEO

Started by heenamajeed, Sep 30, 2022, 08:37 AM

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heenamajeedTopic starter

If my site moves from one domain name to another, what are the consequences in terms of search engine optimization?
For example: from qwer.com to rewq.com?

Rita Jaiswal

Another important point of moving is setting up a redirect. This is a redirection from one page of the site to another. In your case, it should work like this: if the user goes to the site using the old domain (old link), then he will still get to the new site, because redirection will work. I.e. when going to the address old-site.com , the user will automatically get to new-site.com . This will save the rating of the resource.

There are different types of redirects, but only redirect 301 is suitable for redirecting from an old resource. Redirection needs to be configured not only for the main page of the site, but also for all old URLs. In addition, it is necessary to redirect all versions of pages with/without www, as well as http and https. We have told you more about redirection and how to configure it in the Knowledge Base.

Change the site address via web tools
For the first time after the move, the site's positions may drop slightly. If you use web tools, at that stage you need to specify a new domain for the site in them. How to do that is described in detail in the Google Search Console help. So you will draw the attention of search engines to the new domain. This means that robots will bypass it faster, the search database will be updated, and new pages will begin to be indexed. Thanks to that , the site will get to the previous positions faster and will not lose much in the output.

A little tip: put the current Sitemap in the root of the site. Why that is important, read the materials Using the Sitemap file and How to create a Sitemap file and make it available to Google.

What you need to do after moving
Even if you have already completed all the transfer settings, it does not hurt to double-check everything again, as well as update company information in all sources.

Check that everything is working as it should
After you have completed the transition to the new domain, make sure that everything is working and configured correctly. Errors or problems may surface within the first few days after the domain change. To find out about them faster and then fix them promptly:

ask colleagues or friends to take a fresh look at the site. Pay attention to customer and subscriber reviews — perhaps someone will notice a 404 error instead of the desired page;
check the health of the resource through performance testing services, for instance, Loading.Express or Webo pulsar;
check the parameter settings via Google Analytics . Pay attention to traffic — it should gradually increase on the new domain;
track the status of the old and new domains through the  Google Search Console web services. In them, you can track the history of changes, see indexing errors and check if there are any technical problems.
Update the information about the new domain in all channels
Since the site address has changed, do not forget to update the information in all channels where it was specified. Update the "Contacts" section on the website and the signatures in the email.
Make sure that the ads and all the resources that link to your site have up-to-date links and names. You may need to update your business cards or souvenirs. If you regularly send newsletters and actively interact with users via email, you can create an email on a new domain.

When everything is ready, take care of the customers — tell them that you have changed the site address. This way they won't have to waste time looking for a new address.

Now you know how the transfer of the site affects the position in the search results and what steps need to be taken to save SEO indicators and site traffic. In order for the move to go smoothly and not affect the performance of the resource, step by step follow all the recommendations from our material.


What search robots pay attention to:
Domain history. If the site was previously used to sell links, but now you have decided to put it in order, then it will be difficult to take high positions in the search results.
Also, if the subject changes on the site, for example, there used to be an online shoe store, and now there is a blog about flowers, then the domain history is "reset".

Age. Search engines give preference to age-related sites rather than young ones. The ranking algorithm of Google and Yandex identifies sites that are more than 1-3 years old. Young sites first need to gain the trust of search engines.

Title. If the main keyword is used in the domain name, then this will be an undoubted plus. But if you include a keyword of three words or more in the name, then you can easily get a filter for over-optimization from search engines.

Domain zone. To promote in Germany, you should not choose domains from other countries, for example.us or .uk.
I also do not recommend using free domains of the third level of nesting. Due to the large number of low-quality sites on such domain zones, they are not trusted by search engines.