Legal and illegal SEO

Started by mrs_sq, Nov 26, 2022, 06:29 AM

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mrs_sqTopic starter

A long time ago I read an article about legal and illegal SEO. As far as I know, illegal SEO manipulates search results. And how does it do it? The legal SEO is a little clearer.


Illegal SEO from the point of view of the search engine includes, for example, the use of doorways and cloaking. Doorways are web pages that are optimized for certain search queries and redirect users to other sites. This is inconvenient, since several of the first search results may lead to the same pages or resources that are not of interest.
Cloaking — the user is given one page, easy to read, and the search robot is given another, optimized for any queries.

In fact, now illegal SEO is disappearing into oblivion, because anyone who tries to deceive the search engine is easily calculated. In addition, competitors who are also advancing in SEO are not asleep. If your competitors find out that you are moving "rough", they can write a complaint to the support service, and the search engine will simply lower you in the search results or ban you altogether.

The illegal methods of promotion that search engines are actively fighting now include SEO exchanges and links of irrelevant pages. There are practically no such exchanges abroad. They sell links on their websites to attract the so-called link mass. But what the advertiser needs is not always needed by the site visitor. In other words, if I type in a search query "SEO", I want to see information about SEO, and not the services of various companies and specialists.

What are the legal methods of promotion? I will give effective methods from the practice of my and my clients that meet the recommendations of Bing and Google.

Create unique content. It is necessary to create such content that will be useful and interesting to visitors. Articles should have informational value for the visitor and have a certain volume. These should not be small, but detailed detailed articles of at least 7-8 thousand characters, which reveal the essence of the issue as deeply as possible.
Try to constantly add new content. This does not mean that you need to post blog entries every day, no, let it be once a week (or at other intervals), but let it be good, high-quality materials.
Post on relevant sites with moderation. Articles should be located on relevant resources that are trusted by search engines.
In search engines, such a parameter as trust in the site is very important. Accordingly, if there is moderation on this site , there will be much more trust in this site. Accordingly, the material that will be placed on it will be well ranked by search engines.