Does hoster localization matter? That is, regardless of the language, let's say English suits me. Is there a good reason to choose a European host when I live in Europe, or can I choose a host worldwide? That is, the English-language control panel suits me completely, but what other "pitfalls" can there be in this matter?
The question of choosing a hosting, I mean location, becomes at the moment when it comes to choosing visitors, or rather customers. For example, you have a warehouse and/or a physical store with goods in France. Of course, it is better for you to choose hosting for an online store in France. And why? Firstly, the server response will be faster, and secondly, search robots will be more tolerant of you, that is, it will be easier to promote a store in France.
Another question arises when there are problems with the language or you select traffic with the appropriate component.
By and large, it does not really matter right now.
If you choose a large, serious hoster, in any case, it has good channels to European backbones, and user providers also have good channels there.
For example, in Europe, the biggest traffic exchange points are in Frankfurt, Amsterdam (AMS-IX), London (LINX), and there are many regional ones, such as Moscow (MSK-IX), Kiev (UA-IX), and others.
Even in spite of sanctions, or wars, everything works fine. For example, employees at the Ukrainian Zaporizhzhia nuclear power plant, the largest in Europe, where the Russian army now stands, access the Rosatom site in Moscow perfectly via fiber optic links at L2/L3 network levels via the following route: Yenergodar - Zaporizhzhia - Kiev - Moscow. There is fiber optic along the entire route. From Kiev to Moscow it goes through Kharkiv and Goptovka, where there are also hostilities.
About 10 years ago, the provider's location was important.
Quote from: Ali_Pro on Sep 04, 2022, 11:24 AMFor example, employees at the Ukrainian Zaporizhzhia nuclear power plant,
I checked the trace from Kiev to Moscow. For Ukrainian users, all significant resources like Rosatom, Neftegas and Russian news portals are blocked. However, Kiev blocked even IT forums, children's educational sites, and food recipe sites. :)
Apparently, the nuclear workers use some kind of VPN.
Well, or an American service with a location point in Boryspil - Cloudflare WARP.
I checked on another resource, which is located in the same cluster as the Rosatom site.
My traffic went through a tunnel of another Russian provider in UA, via Vilnius, Latvia.
Trace on eldorado.ru:
rosatom-site 2022-09-04 203126.png
For those who want to check for themselves, here is the proxy in Kiev:
18.104.22.168:8000 Login: trxFe0 Password: FtyuS5
Allow speed up to 1 Gigabit per second, will work a couple of days.
All modern people are used to high-speed Internet, so long loading of the site can already reduce the loyalty of potential visitors.
This is evidenced by numerous studies in the field of marketing and advertising strategies. According to recent research, about 35-45% of online store visitors are willing to wait no more than 10 seconds for a page to load, so when choosing a dedicated server for your business, you should definitely take into account the connection speed.
As it can be noted, prolonged loading of the site can not only significantly reduce the number of customers, but also lead to direct financial losses.
It is noteworthy that high performance is also extremely important for other projects, including video webhosting, audio hosting, online games, ad platforms, and so on. In all of them, one of the main criteria is the loading speed of the web page, on which, among other things, the availability of positive reviews depends.
When choosing a suitable webserver, you should be guided by the location of its local location, which should be as close as possible to your company in terms of territory.
In this case, the data transfer rate will be higher, which will open up wide advantages for successful business activities on the Net.