GTLDs spotted ! Exposure brings value

Started by akeelow, Jun 29, 2022, 09:28 AM

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Have you seen a new .extension (new gTLD) being marketed by a business out in the open

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akeelowTopic starter

I was watching TV the other day, and to my surprise, I saw a new .extension GTLD being marketed on television : and not just low traffic local channels, I am talking about universal exposure ... The premiere trailer for the release of the new marvel film,


Honestly, I cannot say I know anything about Morbius

But I like the fact that a GTLD was used to market and advertise the release


which brings me to this - I'd like to create this "newsworthy thread" to allow others (wether you are a .com investor or new .extension investor) to post GTLDs they see publicly advertised or out in the open - pics are great too!
    The following users thanked this post: lalmazl


Sure, I see these pretty frequently nowadays in the US.

The other day I saw a .solutions name on a work truck for some local company. I forget the specific URL, but it was an exact match of their company name.

.church seems to be somewhat popular

The ngtlds really open up the possibilities of finding an affordable domain. Fact is, .com is less important than ever. Nice to have in some cases, but totally unnecessary nowadays. (And this is coming from a guy who has had a portfolio made up mostly of .com's for nearly 20 years now)


I actually have an entire bookmark folder filled with examples that I used to diligently "favorite". Here's another, using .buzz and they have it prominently displayed on their trucks:


Great pairing, attuned to the business service.


ICANN is now conducting a thorough review of new gTLD applications. Many of them turned out to be controversial, that is, several applicants apply for one zone at once. A total of 234 such domain zones were discovered (754 applications). Domains .app, .art, .blog, .book, .design, .home, .inc, .llc, .love, .mail, .movie, .music, .news, .online, .shop are especially popular with applicants and etc.

ICANN offers two options for reviewing applications for disputed domains.
The first option is for companies to agree amicably among themselves. The second - if it was not possible to agree, then the disputed area is put up for auction. In the latter case, the winner is the one whose bid was higher, or the one who managed to unite with larger rivals in time.

In addition, there are simply incorrectly formatted applications: for instance, the .bar, .tata and .tui domains coincide with the geographical names of the territories of some countries, which means that applicants will need to provide ICANN with evidence of support for the government of the corresponding territory, city or province. In that case, the problem is purely technical in nature, because the zones were incorrectly classified by the applicants themselves. Most likely, the situation will be resolved quickly and will not affect the decision to delegate these domain zones.

But it's not just ICANN that's shaping the fate of new top-level domains. Many organizations themselves refuse applications submitted by them for domain name zones. At the moment, the number of applications withdrawn by the applicants themselves has reached 38.

Giants such as General Motors (.gmc, .chevrolet, .сadillac), Hasbro (.transformers) and Google (.are, .est) have abandoned their own domain zones. This list also included the world's largest domain registrar Go Daddy, which claimed the .home and .casa zones. Declining applications for top-level domains is, of course, not a momentary impulse, but a thoughtful and rational step. The initial excitement around the new ICANN initiative has passed, and now experts can calculate the risks more accurately.

What will happen to the remaining new gTLD applications? It is safe to say that the number of rejected or withdrawn applications will continue to grow. Most new gTLD applications apply for the same area, but only one of them will be approved. Experts are sure that the majority of applications for new top-level domains will not be approved for one reason or another.

The Internet Watch Foundation, a UK-based organization dedicated to detecting and blocking illegal content, especially child pоrnography, has published its report. According to the report, material of that nature was first discovered on new top-level domains.

The organization publishes such a network monitoring report annually. This time, experts found 68,092 URLs with illegal content, all of which were hosted on 1,998 domains. 92% of all web pages containing images and videos of a sеxual nature with children are located in five top-level domains - .com, .net, .org, .fr and .se were the champions for such content.
In addition, experts for the first time revealed the fact that cybercriminals use new gTLD domains to host illegal content.

The number of new domain names, which, according to experts, were initially registered for these purposes, amounted to 439. Yes, the share of new domains among the rest is relatively small, but the fact itself is not a very pleasant trend.