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    • #1

      Effective Website - Part 3 (final part)

      We discussed the process prior to developing a website and the steps involved with developing your website. But how do you get traffic to your website? Just because your website is "live" doesn't mean people can find you. Just like there are the traditional methods of advertising--television, radio, newspaper--there are a number both online and offline advertising that has to be done. However, it is crucial to have some reliable and detailed method for monitoring your website traffic (beyond a simple hit counter). Below are suggestions (and in no particular order) to implement. NOTE: Not all of these suggestions may work for your business. It really depends on what your industry is dictates whether you will implement any or all of these suggestions.

      Search Engine Submission
      This should be one of the very first things done to your SEO website. Although years ago this use to be the last step, this is actually a small first step.

      Local Listings
      There are a number of local online listings your business/organization can be listed in that can help people when searching for your service.

      Social Media
      Presently, one of the hottest ways to advertise your business is the use of social media. There are many sites out there such as Facebook, LinkedIn, YouTube, etc. that can be of great help to you.

      Print Advertising
      Print advertising can include newspaper and magazine, but it can also include other forms of literature that is made available: post cards sent in the mail, business cards, brochures, table tents, etc. Phone books--depending on your industry--could prove valuable.

      Industry-Based Online Directories
      There are many online business directories that specifically cater to listing your business. This could be important if nothing more than search engines like Google index these sites as well which (if you are listed) can help increase your page rank.

      Word of mouth (referral)
      One of the best sources for local work is word of mouth.

      Signage
      If you have a traditional "brick and motar" business, signage is great.

      Above all, be sure your website address primarily and telephone number secondarily is posted on anything online or printed. Why your website address primarily? Presently people go online to research about a product or service. You want to spend more of your phone time closing the deal rather than answering simple questions about your service. Your website (and forms of advertising) should do all that work for you. Be sure to routinely check your website traffic reports to see what is working, not working, what can be improved, what you may need to get rid of.

      Once you implement these suggestions, you should see traffic to your website. I want to point out I state traffic and not sales. NOBODY can guarantee sales. AT&T; cannot, YellowPages.com cannot, nobody can. So do not get sold a bill of goods that they will get you customers. They can only get you traffic at the very most. Even lead generation services can only get maybe the phone ringing, but a sale means money. No one can guarantee sales. This goes back to the initial blog post: risk.

      All of this, Williams Web Solutions can offer these services to every client. Visit us online at www.williamswebsolutions.net or call us at 361-455-6471. Don't go with a novice, go with a pro: Williams Web Solutions.

    • #2
      Thanks Robert........... you wrote really very helpful series for internet marketers.

      Comment


      • #3
        Originally posted by rwilliams View Post
        We discussed the process prior to developing a website and the steps involved with developing your website. But how do you get traffic to your website? Just because your website is "live" doesn't mean people can find you. Just like there are the traditional methods of advertising--television, radio, newspaper--there are a number both online and offline advertising that has to be done. However, it is crucial to have some reliable and detailed method for monitoring your website traffic (beyond a simple hit counter). Below are suggestions (and in no particular order) to implement. NOTE: Not all of these suggestions may work for your business. It really depends on what your industry is dictates whether you will implement any or all of these suggestions.

        Search Engine Submission
        This should be one of the very first things done to your SEO website. Although years ago this use to be the last step, this is actually a small first step.

        Local Listings
        There are a number of local online listings your business/organization can be listed in that can help people when searching for your service.

        Social Media
        Presently, one of the hottest ways to advertise your business is the use of social media. There are many sites out there such as Facebook, LinkedIn, YouTube, etc. that can be of great help to you.

        Print Advertising
        Print advertising can include newspaper and magazine, but it can also include other forms of literature that is made available: post cards sent in the mail, business cards, brochures, table tents, etc. Phone books--depending on your industry--could prove valuable.

        Industry-Based Online Directories
        There are many online business directories that specifically cater to listing your business. This could be important if nothing more than search engines like Google index these sites as well which (if you are listed) can help increase your page rank.

        Word of mouth (referral)
        One of the best sources for local work is word of mouth.

        Signage
        If you have a traditional "brick and motar" business, signage is great.

        Above all, be sure your website address primarily and telephone number secondarily is posted on anything online or printed. Why your website address primarily? Presently people go online to research about a product or service. You want to spend more of your phone time closing the deal rather than answering simple questions about your service. Your website (and forms of advertising) should do all that work for you. Be sure to routinely check your website traffic reports to see what is working, not working, what can be improved, what you may need to get rid of.

        Once you implement these suggestions, you should see traffic to your website. I want to point out I state traffic and not sales. NOBODY can guarantee sales. AT&T; cannot, YellowPages.com cannot, nobody can. So do not get sold a bill of goods that they will get you customers. They can only get you traffic at the very most. Even lead generation services can only get maybe the phone ringing, but a sale means money. No one can guarantee sales. This goes back to the initial blog post: risk.

        All of this, Williams Web Solutions can offer these services to every client. Visit us online at www.williamswebsolutions.net or call us at 361-455-6471. Don't go with a novice, go with a pro: Williams Web Solutions.
        Well said Robert also latest updates matt cutt say Press release with promotions wont work also Anchor text for paid article directory wont help....

        Comment


        • #4
          These tasks are very helpful to increase your business. Advertising is a good way that you can produce your products and services by using different ways of advertising.

          Comment


          • #5
            The content on web design and development with proper alignment of content onto the page are quite interesting, being useful on my way to work . Thanks for providing the informative piece.

            Comment


            • #6
              if you want to rank well and keep on like that, efforts are necessary all the time.

              Assorted Design

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