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      78 Per Cent Of Online Shoppers Value Green-Powered Websites

      Web Hosting Forum - London - Web hosting company 1&1 Internet Ltd, released research conducted in association with the USA's Wired Magazine which identifies the latest 'green expectation' from consumers - that virtual shops should now run more green operations. The results show that the requirement for all companies to go green is growing, as the traditional methods of using less energy are only a start in the eyes of most consumers today.

      1&1's 'SMB Green Study', conducted by Wired Magazine and Vision Critical of some 543 US adults found that a green-powered website may be a deciding factor when selecting which retailer to purchase from. Over 60 per cent of people admit to being swayed to purchase from an online shop if the website identifies itself as using green energy. Some 78 per cent of consumers say that the environmental practices of even a virtual shop are important to them, and most consumers believe that all businesses should be environmentally responsible.

      The research clearly reflects a push from consumers to urge companies to take their green efforts further and use greener service providers. One way for ecommerce websites to achieve this is powering their websites from a green data centre or servers using renewable energy. Over 70 per cent of consumers surveyed believed that using a green service provider is an acceptable way to present a 'green' image.

      Oliver Mauss, CEO of 1&1 Internet Inc., said, "Committing to minimizing their impact on the environment has a clear commercial advantage for all types of retailer. By offering green web hosting at no extra cost, 1&1 offers an easy way for any website to run on green power".

      The research also showed that two-thirds (67 per cent) of American consumers are frequent online shoppers, making web purchases more than twice a month. The amount of people shopping online has been growing exponentially, which presents a lucrative opportunity for many people setting up shop on the Internet. The data suggests that choosing a green web host could potentially be a selling point that convinces
      online browsers to become buyers.

      1&1 is the one-stop-shop for web solutions, providing a high quality service with the security of state-of-the-art green data centres and 24/7 technical support. 1&1's green efforts will save carbon emissions of over 30,000 tons of CO2 per year.

      For more information on 1&1 Internet Ltd visit the website at

      About 1&1 Internet Ltd
      1&1 Internet Ltd based in Slough, west of London, is Europe's No.1 web hosting and domain name registration company. 1&1 Internet Ltd is the UK arm of 1&1 Internet AG based in Germany (a subsidiary of United Internet Group, a public company with a market cap of more than 1 Billion GBP).

      Research, evaluate and learn more about reseller hosting at