Hi! I'm engaged in the promotion of hosting and I'm thinking of trying advertising on Instagram in addition to standard methods. Please tell me does this make sense? ???
Hello! In case of promotion: of course, Instagram is worth to be considered as advertising platform! A lot of people are interested in websites in our days, however advertising should be targeted. But there are many specialists, so you will easily find one.
Hello! You know, there is a good side to posting ads on the social network Instagram, and there is a bad side. Let me try to explain to you, as mentioned above, advertising should be targeted, that is, a certain audience. The good side is that it is effective, you can promote anything (but not illegal anything). And the bad side is account blocking, because of the high activity Instagram can delete accounts, and of course in this case you should contact specialists).
The success of promoting your hosting on Instagram depends on proper preparation. Before setting up targeted advertising, pay attention to the analysis and the necessary tools. Especially when it comes to sales.
Before you start hosting advertising campaign on Instagram, you need to be sure of the following things:
Your target audience is on this social network.
Future bloggers will also have to pay attention to the target portrait and user interests in order to attract their attention to themselves in advertising to increase awareness.
Your profile is ready to receive traffic. Even if you are a blogger, you need to put your profile in minimal order. If you are not going to teach courses, you are exempt from tracking sales through Instagram.
You understand how the sales funnel will work for your product. Plus, you know or predict what the sales cycle will be.
Make sure that you have adequately assessed your chances and you have the necessary budget. The effectiveness of hosting advertising is an analysis of the money spent on attracting a client.
Also, for instance, you can find out how much not only customers (who made a purchase) cost you, but also those who only showed interest – subscribed to an account, asked a question in direct or comments, left a phone or email.
In advertising, the user who performed the action we need is a lead. The funds you spent on its action are the price of the lead or CPL (cost per lead).