8 Podcast Search Engine Optimization Tips

Started by Austin, Aug 15, 2022, 01:56 AM

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AustinTopic starter

Don't know where to start and where to host your podcast? Check out SEO tips for podcasts to reach a large audience and attract subscribers.

Unlike usual blogging, where you have a dedicated space to post your content, your listeners access your posts through a third-party streaming service or dedicated directories. And these services often have hundreds of thousands of other podcasts on their network.

So how do you get more potential and future customers to know about you?

The answer is simple: SEO podcasts. Weblog posting is not the only search engine optimization technique that can be beneficial. You can easily attract more subscribers if you take the time to do some SEO tactics outside of your website pages.

Check out these seven podcast search engine optimization tips to help you get more subscribers.

Ways to Get More Podcast Subscribers with SEO

 Create a portrait of the target audience for your podcast

Did you know that as of 2021, over 78 million people listened to the weekly podcasts? Considering their annual growth, you will definitely have a target audience in this huge market.

But a growing number of listeners is also a sign of a growing number of podcasts. To stand out, you will need to speak to a specific audience, rather than trying to reach everyone.
The target audience profile will not only tell you what kind of contents your ideal followers want to see, but also show their lifestyle, beliefs, and goals.

When you have a clear understanding of your audience, you can not only optimize your podcast as a whole, but each episode for the keywords your subscribers might be searching for.

For instance, if your listeners are interested in sales, use keywords that they can search for in search engines. Examples of episode titles that have good podcast SEO for this niche include: How to Train a Sales Team or How to Manage Sales Video Calls.

 Choose the right platform

In technical SEO, uptime and loading speed are important ranking factors. The same goes for your podcast. Its ranking may be affected by the loading speed of your platform. The slower the site is, the less likely humans are to subscribe.

Many podcasters choose to host podcasts on their own site and then create dedicated episode pages to increase their chances of capturing the attention of their ideal subscribers with typical on-page SEO. Therefore, your site should load very quickly.

Explore different platforms that prioritize website performance. Not every web host can be well-optimized for podcasts, which can cause your site to slow down or cause problems loading audio files.

 Interview Industry Leaders

One great way to get more followers is to invite famous opinion leaders and influencers in your niche to your show.

Their supporters and followers are more likely to listen to you if they know that someone they trust is sharing valuable information on your platform. The presence of famous people will help users discover your podcast for the first time and subscribe.

If you have a relatively small podcast, then you can interview lesser-known experts before reaching out to the big leaders in your industry.

Use this as an opportunity to hone your interviewing skills and expand your existing audience before bringing in bigger leaders in your niche.

 Place the podcast on your blog posts

We briefly mentioned that some podcasters choose to post their episodes as separate pages on the website. Why not put your podcasts into search engine optimized blog articles?

While Google is making efforts to include rich media results in search results, including even podcasts and YouTube videos, the reality is that most search results still show articles and blog pages.

Stay ahead of the competition by joining forces on a weblog and podcast. There are several ways to do this. First, you can host a blog post as a text version of a podcast. So after recording an episode, repurpose it into a valuable blog post that can then be optimized with SEO best practices.

Another way to do this is to audit your existing blog posts and insert media into them. This will maximize SEO on your blogs page and make your podcast accessible to more visitors and potential subscribers.

Check out this instance on the FreshBooks weblog, the podcast episode is on the article page. They went the first route where they created a dedicated blog post covering the main topics covered in that particular podcast episode.

To encourage humans to actually listen to the episode, you can submit content in the form of questions or just highlight what to expect. Mention key phrases and search terms to make the most of on-page SEO.

 Submit your podcast to reputable directories

This is another way to get more followers. Accessing these directories is often quite simple.

You can submit your podcasts one at a time to directories such as Apple Podcasts or Spotify, or you can use Anchor.fm to submit your podcast to multiple directories at the same time.
Here's a comparison of the top podcast directories and apps among US listeners between 2019 and 2020, according to Statista.

These top directories are likely where listeners are looking for new podcasts themselves, so you have a chance to get more subscribers using this method. With dozens of options available, choose the most effective apps and services first, and then slowly work your way down the list.

Also, stay up to date with any new marketplaces that may emerge in the podcast app industry to stay ahead of the curve.

 Add media files to your customer service

If your company has a podcast with valuable information that introduces humans to your product or service or answers their frequently asked questions, why not include these media in your customer support team?

For instance, users may often ask the same questions about your product or application. On your FAQ pages, link to relevant pages to help answer your customers' questions.

It can also be a way to personalize your ticketing system. Since many e-ticket support programs allow you to upload files to send to customers, why not send out media podcasts in response to their questions or concerns.

 Break up the media file into micro-contents

To really drive podcast SEO, repurpose episodes and turn them into micro-content that can be shared across other platforms.

For instance, choose a snippet, no longer than one minute, with an important takeaway or story that you can then post to your Instagram feed. Or, cut back on the engaging exchange between guests and then post the excerpt to Facebook or YouTube.

The beauty of this tactic is that you can create multiple pieces of micro-content from a single podcast episode, so you can create an endless amount of social media contents.

Use audio quotes as snippets, create graphics based on quotes from an episode, turn your main themes into viral-worthy infographics—either way, this is a great way to not only create content for other platforms, but also get attention for your podcast.

The Happier in Hollywood podcast creates micro-content by taking clips from recorded episodes and turning them into captioned videos for Instagram.


Getting more podcast subscribers can seem like a daunting task, but remember that your contents creation efforts must also be accompanied by a solid promotion strategy. Podcast search engine optimization ensures that your podcast is seen by the people who would most like to subscribe to it. Additionally to basic SEO, use the tips in this article to improve your search results and get your podcast heard.


It's good when you have a super ability to concentrate on driving and simultaneously delve into the book.
I can't do that - the maximum of the radio is spinning in the background and I don't really delve into it - all the attention is on the road so that some fool doesn't fly in.
And podcasts, yes, perhaps a very, very interesting format, now everything is on the run, audiobooks have replaced the regular ones ..