How to improve the keyword ranking in google?

Started by zetta81, Jun 20, 2022, 03:17 AM

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hi to improve the keyword ranking in google?


Measure Your Rankings
Target the Right Keywords
Fix Technical Issues
Focus on the User Experience
Optimize for Users & Search Engines
Create Eye-Catching & Engaging Titles
Stay on Top of Algorithm Updates
Provide Answers to the Questions People Are Asking


Evaluate your current position in Google
To increase your position in Google, you need to know where you are. This applies even for new sites. Fortunately, there are several tools that can help you.

Check the speed of the site
Next, it is important to check the loading speed of the site, as that is still an important ranking factor in Google.
If the site is slow, you have little chance of taking high positions in the search results. It will also affect the ability to convert and sell to new customers.

When the loading time of the Walmart web site pages increased from one to four seconds, there was a sharp decrease in conversion.

If that happens, it doesn't matter what kind of internal SEO optimization, meta descriptions or header tags you have.
The search algorithm will punish you, even if you are a giant like Walmart.

Track and measure the right SEO metrics
It's time to monitor some particularly important indicators of your web site to find out what other factors you need to improve. Here are the most important indicators to evaluate.

Organic traffic

It is important to know how visitors find your site through Google. In the past, organic search attracted the majority of visitors, suppressing non-organic channels such as contextual advertising and social networks.

Today, social media, email, and advertising are often the leaders in attracting organic traffic, but it depends heavily on the niche.

To find out how many visitors visit your web site, log in to your Google Analytics account and view the report on the channels of attraction.

Organic Traffic Conversions

In addition to analyzing search traffic, it is worth paying attention to the keywords that drive traffic to your web  site. It's harder to see than before, but it's still possible.

One way to find them is with a simple tool called SERP Scan. I use it to identify keywords that provide a natural conversion of my site.

SERP Scan will show the keywords for which organic traffic has been directed to your site over the past 12 months. You will also see a diagram of the effectiveness of keywords for internal SEO optimization.

This tool makes it easy to get the necessary data from Google Analytics and understand the big picture regarding keywords on your web site. But you still need more information.

Keyword ranking for commercial queries

The number one mistake in keyword analysis is that not enough time is given to commercial keyword queries.

Commercial key queries generate revenue. To improve your position in the search engine and earn money, you need to understand the difference between commercial and informational keywords.

If all your keywords are informational in nature, you will still bring organic traffic, but it may be difficult to turn these visitors into buyers or people who repost information on social networks.

The reason is that visitors who search by informational keywords such as:

How to get rid of acne with home remedies
How to install WordPress
Earn money online without attachments
Download the eBook for free
Top 10 free tools for rewriting articles
If visitors are not in the mood to buy, they want you to speak their language for free. These words can attract traffic, and a reliable sales funnel can attract some of these people, but not many.

On the contrary, there are people using purchase keywords that show the user's intentions, for instance:

The best remedies for acne
15 best web hosting providers
Web designers in New York
These people are probably looking for a solution they can buy.

If you work in e-commerce, I hope you already know that commercial keywords usually convert well.

Keys that contain the following words as a prefix (before) or suffix (after) the rest of the keyword tend to convert well:

Special Offer
To order
Earlier I talked about keywords that direct organic traffic to you. They should also be used in meta descriptions and for internal SEO optimization.

Check the status of the website

After viewing the positions in the search engine by keywords and site speed, before starting optimization, evaluate the overall condition of the web site. Have you seen a sudden drop in organic traffic after months or years of stable levels?

Are you wondering if Google has removed (or blocked) your site from the index?
There are many great tools to help put this puzzle together. Try MxToolBox [nofollow]Domain Health Report to check the main problems in five categories: general site problems, blacklist, mail server, web server and DNS.