How to order seo texts properly?

Started by Popandopulos, Sep 10, 2022, 11:51 AM

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PopandopulosTopic starter

Hi all.
Colleagues tell me how to order the right seo texts? Just all the content for the site...
I am now doing orders, the guys are ok to prepare, but I feel that you can do better.

I heard some people order texts in special forms, so that the text at once underlined h1-6, keywords, descriptions, b, strong, title, keyword (mention it in the text once, % of it in the text).

Tell me how you do it? Maybe who can share some examples? :)
I just see, when it comes to a dozen pages, it is solvable. but I got to a couple of stores, and really see that the system should be automated.


Here's where they'll write you any way you want WorkHard, Fiverr,, UpWork, Guru.
The important thing is to know the price.
Of course, some people seem to have reviews and a long time on the site, but they don't know how to write with keys... Sheep.  :)


Now I see the problem: that just copywriters need to put a normal terms of reference, give a framework in which they would work, that's what forms to make, right?


Why for the online store to twist so, if we are talking about a thousand products (for example).
  • Enough h1.
  • It's enough a unique title for each page.
  • Enough of the description type for each page.
  • Keywords don't.

  • Some minimal descriptive part.
  • Material, size, color.

  • A block "See also" and / or "with this buy.

And for the categories of products can order a normal text box and then bring it to mind.


In general, the work with the keywords, titles, etc. is not on the shoulders of copywriter/writer (I'm not speaking as a customer, but as a performer). What you want is a big part of internal optimization, and it should be the optimizer.
Usually for this extra charge, but not about this.
On your question. You can ask to send in html, but there may be a hell of a thing with tags (find out the level of SEO-education of executors).
Worked something like this:
1) I get a terms of reference with keywords and title + desired number of occurrences.
2.1) Writing a text, beginning I spelled out a comma used keys.
2.2) I write the text in html with selection of the necessary keys in <string>.
2.3) I write the text and send it. Each text in a separate folder with the specification of the text.
2.4) Writing a text, publish, myself all prescribed. The first week the optimizer controls and points out errors, then work myself, and he likes it all, since I take into account all his wishes.

In general, a lot of hassle comes from trivial misunderstandings.


To begin with we need to understand what services are provided.
Very often I meet the following classification of the text: rewriting, copywriting, SEO copyright.
You wrote that you order "seo texts" - in my understanding this is the text, where "there is everything at once.
If we're talking about the usual copywriting, there are no tags. No % does not count.
What to order?
If you are an optimizer and you have time - order the copywriting and put tags before publication.
If you are a webmaster without skills and understanding of markup - it is better to order a text with tags.
And what tags to use?
meta keywords,description
!أطيب التمنيات


Popandopulos, hi.
There is no need to require in the terms of reference to highlight tags and other things. The copywriter does not know the characteristics of your site.
Order content with the keys.
A tag insert later, after writing.

PopandopulosTopic starter

Thank you all!  :)
All clear and understandable, I agree. Everyone let them do their job. Copywriters write normal readable texts for people, optimizers optimize written texts.
I am working on a technical task.
Would be very grateful for the sent sample terms of reference on the subject.  ;)


In order for the received text to meet the customer's expectations, it is necessary to draw up the correct terms of reference for the copywriter, taking into account the subject matter, the number of occurrences and the requirements of search engines.

Checklist for creating the perfect optimized text:

Idea. It is necessary to determine the topic using reviews on the site, comments, user requests, etc.
Keyword analysis. The quality of occurrences can be checked in special services that mark incorrectly and illiterate keys.
Structure. Solid text is difficult to understand, so it needs to be divided into paragraphs, add lists, thematically divided by subheadings.
The presence of linking. This way you will be able to provide transitions to other products and sections of the site without littering the text with an abundance of links.
Size. The optimal article size is from 1500-2000 characters. If we are talking about a product card, the volume often does not exceed 700-1000 characters.
Reducing the level of spam. Dilution of speech, the use of synonyms will help prevent spam and make the material easy to read. Optimization of spam even by 3-6% can raise the site by several positions in the search results.

Uniqueness. Depending on the verification service, the uniqueness of the text should be from 90-95%.
The finished article is published on the website: among the products, in a blog or on the main page. The result of the work is evaluated based on the number of visitors and views, the sources of traffic to the portal, user interaction with the page. Another important indicator of the usefulness of the text is recycling. It shows what proportion of readers became interested in the content and moved from the text page to the catalog.

Advantages of compiling SEO texts:
your page will go to the top of the search, beating the competition;
natural attraction of traffic to website;
establishing relationships with customers, providing readable information;
encouraging visitors to take action, increasing the number of buyers;
increased profits, the opportunity to cooperate with large companies and, in the future, to enter the international market.
The result is a small document describing the benefits of buying a product that is easy to find by search query.


Dear. Solving the problem of proper SEO text should be addressed from two sides. We have already written about the side of authors and copywriting. I want to note the other side - the side of the customer. First of all, you need a clear understanding of the customer what SEO texts are, how it works. SEO text should be properly structured, I'm not talking about uniqueness, usefulness. The customer must determine the keywords that search engines will use. And this is the main problem for the technical task, in my opinion. The customer needs to keep competitors in mind and monitor their SEO texts.

Sometimes the most talented work of a copywriter is spoiled by an illiterate technical task.