Need to increase / add keywords to the site.

Started by Popandopulos, Sep 07, 2022, 12:34 PM

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PopandopulosTopic starter

There is a site of information type, a few articles, about 100 pieces.
It was decided to increase / supplement the key site.
Set the counters from Google, Bing, Yandex, and Lyfinternet.
Start with the statistics to work on requests for conversions, or any other steps best taken to expand the semantic core of the site?
Thank you in advance).


As a continuation of the discussion site on metalworking machines ?  :)

I recommend the following algorithm:
1. Collected clues.
2. Clustered clues.
3. Prepared terms of reference for writing a text for the right keywords from the cluster. The terms of reference will be all the information: the volume of text, keywords, recommendations for Title, H1, etc.
4. We wait for the index, enjoy the results.

Well, for general development, all this can be done in one service for a couple of clicks. Services - more than enough.
Here are such, for example, -
Good luck! :)


   integrating keywords into the page title and title:
Whenever you create a new page on your site, you are asked to fill in the Title and Description. By the way, so that you understand, Title is the title, and Description is the description of the page. Both points relate to the technical settings of web site necessary for the correct display of the resource in search engines and they are filled in during the creation of the page. And many people are stuck at this step, not understanding what to write and what to convey through these blocks. Let's figure it out.

Globally, the task of our site and each of its pages consists of only 2 things: communicating the right meanings and messages to the audience and, more importantly, increasing sales. That's exactly what we're going to talk about increasing sales now.
How do we increase the sales of the resource? What needs to be done for this?
 There are several options, but now I will tell you about the simplest and therefore one of the most effective. We simply prescribe the keywords by which this page is promoted in the Title and Description of this very page.
I'll give you a couple of good Titles for the keyword, for example....: "buy crushed stone". Look, the topic is not the simplest, but even in it you can come up with an interesting title. For example:

These are simple examples of a good Title that will give a high CTR in search engine results. I.e. a person enters a query somewhere in Yandex or Google and sees a site in the output that answers his question with exactly the same wording. He, of course, is highly likely to go to this web  site and read all the information.

   keywords in the URL:
This life hаck allows us to more effectively capture the attention of our target audience and attract them to our resource. What is the point here? We take the keyword that the page is being promoted by and add it to the URL of this page, but using transliteration instead of a translator. Or, if it's easier for you, then we translate Cyrillic into Latin. Once again, we do not use a translator, because this will distort the semantics of the phrase, namely, we carry out transliteration.

   keywords in alt tags for images:
Look, globally, every element of your page should have some benefit and help attract the target audience to you. Each phrase, each text block should either convey benefits to the target audience, or attract its attention with the help of keyword integration.

The same principle applies to the use of images on web site. Every image, every photo on your resource should have internal technical settings that allow this image to be indexed correctly in Google and Yandex and additionally attract a flow of applications and customers from the search. How to implement it?
To do this, it is necessary to prescribe alt tags for each image - these are the internal technical settings of the image. They are configured when creating a page on web site. If you work through a Tilde, then you need Additional settings in the settings of the block with the image you need. If on Wordpress, then you need to click on the image in the page editor and select Edit. Next, you can easily integrate the keyword into a block called "Alt Attribute".

By the way: My team and I recorded a very powerful webinar on how to scale a business using Internet marketing and business intelligence tools. If you are interested, follow the link above and watch the recording of the webinar.

   keywords in the page text:
And, of course, I could not tell you about the integration of keywords into the content of web site. This is the basis of the basics and, as a rule, the largest volume of text in which you can add all the phrases we need.

There are several basic rules that you need to know and take into account when writing SEO texts:

SEO texts should include keywords for which this page should be promoted
keywords should be evenly distributed throughout the page
you need to keep the uniqueness of the text from 80%. This is the minimum that is worth focusing on. In our project work, we focus on the uniqueness of about 96%
, it is necessary to use keywords and synonyms of keywords to increase the likelihood of additional audience coverage
, and, I hope, we should not talk about the absence of grammatical and punctuation errors
But at the same time, there is a risk that you can over-optimize the text, i.e. oversaturate it with keywords, which will lead to a significant decrease in its usefulness for the end reader. And search engines very much do not like pages with over-optimized content.
When composing texts, there is another indicator that I strongly recommend paying attention to: this is the "nausea" of the text. Academic text nausea shows how often you use the same phrases in sentences and your text constructions. I.e. everything is simple here: the more often words are repeated in your text, the higher the "nausea".

You can check this indicator using the Advego service. The ideal indicator is values up to 8-10 percent. If higher, it is better to rewrite the text and not risk your positions in the Search.

   Keywords in the Keywords section:
And last but not least, this is the integration of keywords into the Keywords section. I often notice that many companies and blogs overlook this point and very much in vain. The filled-in Keywords section on your page makes it easier for search robots to understand: the content on which topic is posted in this article and for which audience it may be interesting.
There are no special secrets and life hаcks here. It is important to simply fill this block with the main keywords by which you want to advance in the search engine for this particular page.

If you are working with a Tilde, then the Keywords or keywords settings are located in the "Page Settings" section, then the SEO settings in the search results and there will be a section with Keywords at the bottom that needs to be filled in. If you work with Wordpress, then I recommend that you install the Yoast SEO plugin, which is focused on SEO promotion and at the bottom of each page you will have a block "Meta keywords" or "Focus keyword". In different versions, this block is called differently, but the principle is the same.

I recommend adding no more than 10 main keywords. It is no longer necessary, because search engines can only take into account a limited number of keywords.