Radical change in the theme of the site.

Started by Stranger, Sep 25, 2022, 08:41 AM

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StrangerTopic starter

Dear colleagues, I really need your advice.
There is a women's site. Diets, beauty, astrology, celebrities - the usual women's stuff. Site is almost a year, the index >200 articles (not bad from the standpoint of the ladies he knew), the people ~ 250-30 per day. Monetized by adsense. The project was created for her friend and at her request. Links only from social networks. Due to changed circumstances site has not been engaged at all for about 8 months. In the future there is absolutely no desire to poke around in this female drudgery.

Intend to repurpose it to something native - law or finance, but for a good reason I would like to keep the domain name.
Questions:
1. Is the sheep worth the cost? How will the search engines react to the change - as a new site, or worse?
2. What about the posted, indexed, but unnecessary articles?
3. Perhaps someone has been through something similar and can give advice from personal experience?
Thank you!
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-DM-

There will be solid rejections if you remove the posted articles, and it is much harder to promote a new topic on this domain than on the new one.
Well, something like this...
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Ali_Pro

Quote from: Stranger on Sep 25, 2022, 08:41 AMIs the sheep worth the cost? How will the search engines react to the change - as a new site, or worse?
It's worth it. Better, and there are two approaches - gradual change of content/structure, or in one fell swoop - there are pros and cons in both variants.

Quote from: Stranger on Sep 25, 2022, 08:41 AMWhat about the posted, indexed, but unnecessary articles?
Giving the correct 404.

Quote from: Stranger on Sep 25, 2022, 08:41 AMPerhaps someone has been through something similar and can give advice from personal experience?
From personal experience, there is no other: ) - Actually, the situation is not unique, - and it happens with their own, and drops.
The main thing - before you start, you need to think carefully and clearly imagine how, what and when.
Ali.
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Guess jr.

If just like the domain is burning, then - a smooth transition, which is quite time consuming, will take a long time, or just cut and stamp a new one. There's roulette, to take off - will fly, but how fast and how high, no one can say, and maybe even without wings to fly. :) If the project is for yourself, and long game, then - just a new domain and develop, if you try to at least something to snatch a domain, then work as usual drop.
In fact, women's website in the law is not quite komilfo translate, since SS began to rely on behavioral factors, you will have a high failure rate, respectively, the position will fly away, from your 300 will be, if you're lucky, 30, and those old links.
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_AnnA_

It is better to make a site on a new domain and sell the female resource, then you will have the money to start a new project.
Is such a universal domain name you have, that you treasure it so much?
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-DM-

I agree with the previous post, it's easier to keep this site or keep the little things drip, or sell. And run the site on a new domain.
It seems to me, that would be the most reasonable solution.
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searchenginewings

Drastic changes annoy users and are dangerous for business. The cost and effort required to completely change the site and obtain the consent of the main LPR is exorbitant. Companies often plan to redesign in a staggeringly short time, but the process is delayed due to endless disagreements.
Some projects are stopped and restarted several times, and some end in complete failure. The team enthusiastically begins work, but soon completely runs out of steam.
The most successful redesign projects are distinguished by the presence of clear, specific and measurable goals. Before embarking on radical transformations, it is necessary to identify the problems that you want to solve and present the desired results.

Too many web sites are being redesigned without reason. Even when there are "objective" reasons for redesign, in reality it often turns out that many problems are of a private, isolated nature and can be solved by a small, gentle intervention. Instead of figuring out what to change, take a look at the data of analytics systems.
They will help you determine how serious the problem is and find a solution that requires minimal changes. Radical changes are fraught with the fact that they may inadvertently affect aspects that are important to users.
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