what is difference between white hat seo and grey hat seo?

Started by Plan, Jun 30, 2022, 12:27 PM

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what is difference between white hat seo and grey hat seo?


White hat SEO refers to a set of recognized search engine optimization techniques for improving a website's ranking on a search engine results page (SERP). Organic search results are those that appear on search engines as a consequence of approved means rather than paid or deceit.

Gray hat SEO is a hybrid of white hat and black hat SEO techniques.

It is an unethical strategy of boosting page rank and visitors. Gray hat SEO tactics include cloaking, duplicate content, and so on.


White hat SEO and grey hat SEO are two types of search engine optimization (SEO) techniques. These are practices that attempt to improve the rankings and visibility of a website or web page in a search engine's unpaid results – often called natural, organic, or earned results.

White hat SEO is an umbrella term used to describe practices that optimize content for the purpose of creating quality,
relevant information that users will want to consume. - Unlike black hat SEO which attempts to trick search engines into giving preferential treatment, these techniques focus on producing high-quality content and optimizing it for search engines.


White hat seo optimization is a reliable, but long and painstaking process of promotion. Effective SEO promotion requires serious preparation, which includes: a well-written semantic core (a list of key search queries), creating pages, writing unique content, correcting the site code, exchanging links with thematic resources, etc. And without high-quality and good preparation, successful SEO promotion will not work.

Black seo optimization - in fact, the usual annoying spam for everyone. In this case, the success of promotion and promotion directly depends on the danger of suffering. Often, black hat SEO optimization takes the form of doorways, but other methods are not excluded. Task: moving the Internet user through the network, bring him to the promoted resource. He, of course, does not receive the information he needs, and the search engine is the culprit of everything, which issued an irrelevant link after a very specific search query. It is because of this that search engines often change the algorithm of their spider and put additional filters that identify doorways and exclude all links located on them from the index. Conclusion: black hat seo optimization can very quickly promote a site or ruin everything in the bud.

  Gray seo optimization - some balance between what is allowed and what is forbidden, depending on the method of optimization or a specific case. In most cases, gray SEO optimization means work on placing web links. And also: an artificial increase in the number of keywords, tricks and troubles with the appropriate tags.