Domain length

Started by Sereda_V_V, Jul 26, 2022, 04:31 AM

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I am trying to decide on a domain name for our manufacturing company. I am unsure if it's a good idea to register a domain that contains a challenging 2-word phrase that is 21 characters long (without a period and domain extension).

On one hand, there are larger sites with similar domains in search results, and my budget is limited, so I'm hesitant to choose a branded domain with the company name. On the other hand, I haven't come across such lengthy domain names in search results before, and the proposed domain seems overly long and not aesthetically pleasing. We plan on using a shorter alias domain for our business cards.


If a domain request appears natural, then the idea may be useful. This means avoiding words that indicate an action.

For instance, "buy children's toys" is not ideal, but "children's toys" would work effectively and appear more natural.

Я И Бал Крассавиц

 Good afternoon! Most likely, many people have encountered such a situation as yours. And it seems to me that the length should logically be short, for example: Telegram messenger - " " etc. This lightness will in principle help to remember more easily and is effective for yourself.)


Short domain names have several benefits, including being easily typed by users and preferred by search engines. However, it is important to also consider other factors such as cognitive noise, trends, user interfaces, and naming conventions. It is generally better to have a longer, memorable domain name rather than a short, forgettable one.

Several criteria for a good domain name include using rhymed words, compact metaphors, fashionability, association with a popular expression, characters from one area of the keyboard, and correct transliteration. A good domain name should also be clean, multi-faceted, descriptive, and have an appropriate thematic focus.

When choosing a domain name, it is important to consider the versatility of its perception, avoid excessive consonants and certain letters like "H" and "F", and check if search engines will highlight keywords. It is also important to keep in mind that the project may grow out of too specific naming and to choose a name with semantic load.

While short domain names are preferred by users and search engines, they are primarily used by recognizable brands and may have already been established in search engine indexes. Age of the domain is also a significant ranking factor in search. It is important to invest in branding and use a small-character name that fits into the logo for solvency and recognition.


When it comes to domain names, shorter and simpler is usually better. A challenging 21-character domain may be difficult for potential customers to remember and type accurately.

I would advise against using a lengthy domain name, especially if it's not aesthetically pleasing and doesn't appear in search results often. Instead, consider using a branded domain with a shortened alias for your business cards. This approach allows you to establish your brand identity while also making it easier for customers to find and remember your website.

Ultimately, your domain name should be easy to spell, remember, and type. It's an important aspect of your online presence, so it's worth investing time and resources into finding the right fit for your business.

When selecting a domain name for your manufacturing company, it's important to consider a few key factors:

1. **Relevance and Branding**: A domain name that reflects your company's name or industry can help with branding and make it easier for customers to find you online.

2. **Length and Complexity**: Shorter, simpler domain names are generally easier to remember and type. Avoid overly complex or lengthy phrases, as they can be challenging for users to recall and may lead to typing errors.

3. **SEO and Searchability**: While exact match domains can be beneficial for search engine optimization (SEO), they are not as crucial as they once were. Focus on creating a domain that reflects your brand and is user-friendly rather than solely for SEO purposes.

4. **Budget and Availability**: Consider the cost of domain registration and any potential trademark issues. It's also crucial to ensure that the domain you choose is available for registration.

Given your concerns about the complexity and length of the 21-character domain, it's advisable to prioritize a domain that is shorter, more brand-relevant, and visually appealing. Using a shortened alias for business cards is a practical solution to balance usability and branding.

In summary, aim for a domain that is brand-relevant, concise, memorable, and reflects the identity of your manufacturing company. This approach will help establish a strong online presence and make it easier for customers to engage with your business.