I recently acquired a domain in the .PW zone, but I have yet to set up a website for it. The domain name has strong potential in terms of search engine optimization, but it may not have strong commercial appeal.

Should I consider renewing the domain registration?

I'd love to hear from anyone who has experience with managing websites in this domain zone. How have they performed in search engine rankings? Have there been any issues or challenges?

What has the overall trend been like for .PW domains over the past couple of years? Have they gained popularity or encountered any significant developments?

It's crucial to conduct thorough keyword research to understand the search volume, competition, and user intent for keywords related to your domain name. This will provide insights into the potential visibility and traffic you could attract from search engines.

Next, consider the kind of content or website you intend to host on the .PW domain. High-quality, relevant, and well-optimized content is paramount for improving search rankings and driving organic traffic, regardless of the domain extension.

In addition to the SEO potential, it's important to evaluate the overall trend of .PW domains over the past few years. Look for data on the registration growth, notable websites using .PW domains, and any trends in search engine rankings for .PW sites. If there has been an upward trend in registrations and successful utilization of .PW domains for SEO and branding, it could signal a positive trajectory for the extension.

However, it's important to acknowledge that the perception of domain extensions by users and search engines is constantly evolving. Consider whether the .PW extension aligns with your branding and business goals. If the potential limitations of a .PW domain could hinder your commercial appeal or brand recognition, it's essential to carefully weigh these factors against the SEO benefits.

Ultimately, make an informed decision by conducting a comprehensive analysis and considering the long-term implications for your website and business objectives. If the potential SEO advantages outweigh the limitations of the .PW extension, and if the extension aligns well with your branding and content strategy, renewing the domain registration could be a strategic move. Conversely, if the limitations of the domain extension could negatively impact your commercial appeal and brand recognition, it might be prudent to explore alternative domain options.

You'd be surprised how difficult it is to obtain a standard whois for these domains...

And when it comes to indexing, what are your thoughts on the matter?

The idea that the domain zone has an impact on search rankings is simply unfounded. The concept of the 'popularity of the zone' is a baseless notion created by domainers and holds no relevance to actual website development.
A website consists of more than just content; it also requires clean code, properly filled headers, numerous elements – both internal and external. Hosting plays a crucial role too, considering the neighbors, SSL certificates, and referrers. Content may engage users and encourage return visits, but search engines primarily assess the uniqueness of the text and images, rather than relevance.