Do you buy sites or make them yourself?

Started by Marker, Dec 15, 2022, 05:07 AM

Previous topic - Next topic

MarkerTopic starter

Currently, I am contemplating this topic. On one hand, creating a website yourself enables you to identify all the flaws, comprehend the quality of your content, and have a broader understanding of the site's background. However, there is a catch.
Primarily, the cost of content is a significant factor to consider (excluding the technical aspect which is negligible). I purchased a premium root theme and SEO plugins and created my own assembly. In general, hosting expenses were minimal, but I buy content for around $1 per 1000 characters. As a result, a site with one million characters would cost around $1K.

At this point, we consider $500 for SEO and 1k keys (SEO individually). Thus an average of $1.5K is the cost for setting up a site with 200 articles. You will have to wait for indexing, the arrival of traffic and, on average, the site will be inactive for six to ten months.

On the other hand, for the same amount of money, you could purchase an already existing website generating $100 income and start earning straight away. Nevertheless, you must take into account that you do not know the content quality, the site's history and what may come from it in terms of passive income. Hence, I am currently considering whether starting from scratch or purchasing a website with income is the better option.


Definitely, designing websites from scratch is crucial. On the other hand, for consumer goods, success can be a parody with its pitfalls resulting in eventual collapse, and unfortunately, it can be our own fault. It could be due to unfinished work or missed details, or, in the worst case scenario, the loss of the resource itself.

To summarize, creating a website from scratch serves as a test of one's competency. Successfully managing such a resource implies that you can handle any task. Additionally, your website is a representation of your conduct policy in the online world - fair play should never be disregarded. On the contrary, purchasing a ready-made website is considered self-deception, and it could eventually backfire when you least expect it.


I had a job working for a woman who would purchase pre-made websites that she saw potential in, but no one else did. I have no idea how she did it. She would advertise them during her webinars, but the prices were not attractive. In reality, the sites she bought were only slightly modified to optimize titles, remove any unnecessary content from the templates and add fresh content somewhere else, as well as AdSense. Then she would put them on GGL and Miralinks and make some money from them until they were considered ugly or fell apart. Nevertheless, these sites would often pay for themselves multiple times over.

I'm sure you've seen websites with natural traffic of 150-200 visits per day without any monetization because the owners did not have the experience or motivation to monetize them. While there may be fierce competition for these websites, winning a bid can result in a decent investment that will quickly pay for itself with the right approach. However, keep in mind that buying a website is just the beginning. Additional investments will be required to optimize both the external and internal aspects of the site. You will need to buy high-quality SEO articles for the main keywords and links on trusted sites. With a competent approach, you will not only generate stable passive income but also multiply it.

Success in this venture requires a competent selection process. Always analyze a website before investing, and don't be swayed by a nice price tag. Communicate with the sellers and monitor the information they provide. The risks are minimal as long as you have a level head on your shoulders. It's no riskier than walking down the street where a car could hit you if you're not careful. I haven't purchased any websites yet; I'm currently investing in my own projects. But this year, we plan to purchase one or two projects for $500. If the investments justify themselves, then I won't see the point of creating my own sites, except for experiments or personal interest.


Undervalued websites are hard to come by. If someone decides to sell their website, they will most likely go to the most popular website exchange - Telderi. There's always a lot of people there, and any undervalued site will attract attention and quickly become overvalued. It's unlikely to find an undervalued site.

However, it's worth considering the multiplier effect. A site that generates $50 a month may not seem like much, but over two years, it could bring in $1200. Nonetheless, maintaining the site with a team of hired workers would not be cost-effective. And if you lack experience building websites, the website might die before you even complete the purchase. It's cheaper to create a site yourself than buying one if you have the skills.

It makes more sense to buy expensive sites, but only if you have the necessary experience. For instance, if a site is bringing in $1K per month, you can afford to hire copywriters, SEO specialists, and other experts. This way, your site can remain successful, and you'll receive passive income.


Both options have their pros and cons, so it ultimately depends on your priorities and resources. Building a website from scratch allows you to have complete control over the content, design, and overall direction of the site. You can ensure the quality of the content and have a deeper understanding of the site's background. However, it is time-consuming and involves initial expenses for themes, plugins, and content.

On the other hand, purchasing an already existing website with income potential may provide a quicker return on investment. You can start earning right away and potentially benefit from an established audience and traffic. However, you have to consider the risk involved in not knowing the content quality, the site's history, and the potential future income. Proper due diligence and research are crucial before making such a purchase.

Ultimately, it comes down to your goals, expertise, and risk tolerance. If you have the time, skills, and inclination to build from scratch, it can be a rewarding experience. If you prefer a faster start and are willing to take on the risks associated with buying an existing website, that could also be a viable option.