I used to work as a web designer, creating appealing designs and selling templates for DLE. Later, I joined a small startup where I worked on design, frontend and backend development (learning php from scratch), analytics, A/B testing, and database management. We also ventured into internet marketing, launching email newsletters. Then, I moved to another office primarily focusing on backend development with some frontend work as well. In summary, my experience is diverse. Currently, I'm taking a Front-End Advanced course to enhance my skills in the visual aspect of web development. Through practical examples, I realized how impactful it can be when frontend developers transition into internet marketing with their extensive experience.

This brings me to a thought-provoking question: Does internet marketing offer a higher salary compared to web development? I find myself unable to decide whether to pursue frontend or backend development, but I'm contemplating if analytics and internet marketing could be more promising and lucrative options.

Deciding between pursuing frontend or backend development, or exploring opportunities in analytics and internet marketing, can be a tough decision. Both frontend and backend development offer their own set of challenges, opportunities, and potential for growth. Similarly, analytics and internet marketing can also be promising career paths, with the potential for higher salaries depending on various factors.

In terms of salary, it's challenging to provide a definitive answer as it varies greatly depending on factors such as location, industry, company size, and individual skillset. Generally, web development roles may have higher demand and potentially higher salaries due to the technical skills required. However, internet marketing roles, especially in areas like data analytics and digital marketing strategy, can also offer competitive salaries as they involve utilizing data-driven insights to drive business growth.

Ultimately, it's crucial to consider your interests, strengths, and long-term goals when making a career decision. Assessing the market demand, potential for growth, and personal preferences can help determine which path aligns best with your aspirations. Additionally, continuously learning and enhancing your skills in either web development or internet marketing will open up more opportunities and increase your earning potential.

It's worth noting that the lines between frontend, backend, analytics, and internet marketing can often blur, and companies are increasingly seeking professionals with interdisciplinary skills. By combining your diverse experience in web design, frontend and backend development, analytics, and internet marketing, you may have a unique advantage in the job market. Consider leveraging your skills and knowledge across different areas or pursuing roles that allow you to work on a wider range of tasks.

Here are some additional factors to consider when deciding between frontend and backend development or exploring opportunities in analytics and internet marketing:

1. Job Market: Research the demand for each role in your area or the location where you plan to work. Look at job boards, industry reports, and market trends to understand which roles are currently in high demand.

2. Growth Potential: Consider the long-term growth potential of each field. Look for evidence of continued growth and job security in the coming years. For example, web development is constantly evolving, with new technologies and frameworks emerging, while internet marketing is driven by the ever-evolving landscape of digital marketing.

3. Personal Interests and Skills: Assess your own interests, strengths, and natural inclinations. Reflect on the tasks and responsibilities you enjoy the most and excel at. This can help you determine which path aligns better with your skills and passions.

4. Work Environment: Assess the work environment and culture of each field. Consider whether you prefer working in a collaborative team environment (backend development) or a more creative and visual role (frontend development). Similarly, think about whether you enjoy working with data and analyzing trends (analytics/internet marketing).

5. Salary Expectations: Research salary ranges for different roles in your area. Consider factors like experience level, industry, and company size. While salary shouldn't be the only factor driving your decision, it's important to have a realistic understanding of the earning potential in each field.

6. Future Skills and Trends: Stay informed about emerging trends and skills in both web development and internet marketing. Look for areas where demand is increasing, such as mobile development, user experience design, data analytics, or social media marketing. Being adaptable and continuously updating your skillset can open up new opportunities and increase your earning potential.

I find myself in a similar situation, having to make a choice between two paths. Currently, I am focusing on studying frontend development because I have realized that it offers stability and creativity, which personally appeals to me. The development field is precise and rewarding; when faced with a task, there's always a solution to be found. Unlike marketing, development allows for the identification and correction of mistakes. In marketing, such as with contextual advertising, the pressure is constant, with ever-increasing goals and unpredictable outcomes. The expectations can be overwhelming, and even if you give your all, there is no guarantee of achieving the desired results. It's a realm of trial and error, as customers are not robots and conversion rates cannot be accurately predicted.

This unpredictability has led to misleading advertisements on the internet, promising incredible results without guaranteeing them. This misconceived portrayal was initially promoted by individuals in the infobusiness community who claimed that setting up a landing page and running ads would automatically generate profits. As a result, many business owners have pursued this approach without considering product quality and long-term development. They fall prey to promises and eventually drain their budgets without seeing the expected returns.

Internet marketers are currently facing high turnover rates and are often dismissed from positions. Through personal analysis of the market, I have discovered that 90% of internet marketers only hold their positions for a maximum of 3 to 10 months. It is rare to find someone staying in the field for two or more years, as is common for developers. Business owners tend to replace marketers until they achieve their desired outcomes, often failing to acknowledge that the problem may lie within their own businesses. The prevalence of false success stories, fabricated by studios and promising massive profits, perpetuates this cycle.

Therefore, as a marketer, one must be prepared to shoulder the blame constantly, until the perception of internet marketing changes in our country. Business owners must understand that, for instance, contextual advertising is merely a means of targeting traffic and not a magic formula for sales. While it is possible to make quick and substantial earnings in internet marketing, stability is not guaranteed. Some may thrive on the constant change, risks, and stress, but for those seeking reliability, internet marketing may not be the ideal choice. Furthermore, as a freelancer, one must continuously search for new clients since long-term partnerships are rare. Eventually, clients may become dissatisfied and seek out better specialists.

There is a scarcity of skilled marketers. And it requires immense dedication and whole-hearted effort; otherwise, success is unattainable. In my opinion, marketing is an intricate and unstable profession. It is much simpler to acquire coding skills and peacefully work behind a computer screen, tapping the keys, and receiving a secure income.

Marketing encompasses a wide range of fields and disciplines. Through various strategies, techniques, and channels, marketers aim to reach and engage their target audience effectively. It involves understanding consumer behavior, conducting market research, and creating compelling campaigns that resonate with the intended audience. Whether it's digital marketing, content marketing, or social media marketing, each branch requires specific skills and expertise.