Seeking advice from those who commission designs, such as art directors and managers, is crucial. One task may be creating a personal portfolio website for someone, which includes a variety of works such as websites, interfaces, logos, and corporate styles.

Marketers have suggested that it's beneficial to specialize and only display one type of work in a portfolio, making it appear more high-end. However, if someone enjoys working on various projects, it's still possible to showcase them all at a decent level. The question then arises: is it necessary to have separate websites for each direction?
And are designers who excel in multiple areas less valuable?

An artist with 33 years of experience, formerly known simply as a designer, has worked on a wide range of projects from coloring trolleybuses and kiosks, creating ceremonial portraits of the Politburo, designing books and magazines, decorating interiors and exteriors, visual advertising, printing, typography, identity design, furniture, layout, and more.

They have adapted their skills to the digital world as well. While narrow specialization has become more popular in recent years, many smart employers still value the versatility of a specialist who can adapt to new challenges outside their core skill set. This belief is exemplified by the phrase "if you can scroll beef in a meat grinder, then a person cannot twist any other flesh with the same efficiency by definition."

It's interesting to consider the increasing focus on narrow specialization in certain industries, especially tech. While having expertise in a particular area is valuable, there is also something to be said for the flexibility and problem-solving skills that come from being able to work on a variety of projects. Employers who recognize this and are willing to invest in their employees' development may find themselves with a more adaptable and innovative workforce.

Typically, those who design orchestras are only appreciated in offices where cost is a priority and anything can be acquired cheaply. It's easier to hire someone who can create a website and logo on occasion rather than separately employing specialists in those fields.

In my view, it's better to focus on one skill. Attempting to become a professional in several areas takes significantly more time and effort. Narrowing your focus allows you to become a top specialist in a shorter period of time. There are so many orchestras around but only a few true specialists - as such, those at the top are highly valued and remunerated accordingly.

It's reasonable to blend website design and interfaces since essentially a website serves as an interface. However, I have reservations when it comes to corporate styles and logos, as both require such distinct expertise it's hard to say.

An accomplished artist is capable of crafting visually appealing buttons for the interface and a stunning logo.


Specialization entails highlighting your professional expertise in one area rather than showcasing diverse skill sets in one portfolio. For example, it would be more effective to demonstrate graphic design abilities in a single portfolio, rather than including other skills such as composing music or programming.

To clarify, all aspects related to graphics and graphic design can be displayed together in a portfolio since they fall under the same category. However, if you wish to display cross-stitch work, it would be best to create a separate portfolio dedicated solely to this craft.

The decision to have separate websites for each direction in your portfolio ultimately depends on your goals and target audience. Specializing in one area can help you position yourself as an expert in that particular field, making it easier for potential clients or employers to understand your capabilities. It can create a niche identity for you and attract clients who specifically seek those skills.

However, if you enjoy working on various projects and are proficient in multiple areas, showcasing your diverse skills can demonstrate your adaptability and creativity. It can also make you more suitable for roles that require a broader range of design expertise. In this case, having a single website that incorporates all of your work can help you convey your versatility.

Designers who excel in multiple areas are not necessarily less valuable. Their ability to adapt and apply their skills to different types of projects can be seen as a strength. Employers and clients may appreciate the flexibility and breadth of knowledge that a designer with diverse skills can bring to the table.

additional considerations when it comes to showcasing multiple design directions in your portfolio:

1. Quality over quantity: Instead of displaying all your work, focus on curating a selection of projects that best represent your skills and expertise. Choose projects that demonstrate your ability to excel in different areas while maintaining a high standard of quality.

2. Organization and navigation: If you decide to showcase multiple design directions on a single website, make sure the navigation and organization of your portfolio are user-friendly. Use clear categories or sections to help visitors easily navigate to the specific type of work they are interested in.

3. Highlight transferable skills: When presenting projects from different design directions, emphasize the transferable skills and strengths that overlap between them. This can help potential clients or employers understand how your diverse skill set can benefit their projects.

4. Show range within each direction: Even if you specialize in a specific area, it's important to showcase a range of projects within that domain. This will demonstrate your ability to adapt and tackle different challenges within your chosen specialization.

Remember that the presentation and storytelling of your portfolio play a crucial role. Effective communication of your thought process, problem-solving abilities, and the impact of your work are key factors that can make a strong impression on viewers.