The organization I am employed with has initiated a project to rent out content, specifically books, on an urgent basis. The project was launched earlier this year and is currently operational. For various reasons, the project is not profitable for the company and is only used as a technology demonstration.

However, the key factor is that I have realized cryptocurrency is suitable for executing microtransactions, which is one of the main challenges faced by the project. The project idea is to allow authors to decide the rental price of their content such as books, articles, and videos and receive around 80-85% of the transaction amount.

Due to the lack of acceptance of cryptocurrency in my country, this cannot be implemented by my current employer. Nonetheless, I am interested in exploring this idea further and have devised a plan to attract investment. My approach involves the project retaining 15-20% of each transaction, and I plan to sell 5% of this share, which is divided into 10,000 parts, at roughly $20 per share in cryptocurrency.

Consequently, if the project is successful, the shareholder will own a small part of each transaction, which will continue as long as the project runs. Initially, I plan to create a website with authorization and purchase options, develop an explanatory video, and launch an advertising campaign. In case 80% of the shares are not sold within six months, I intend to discontinue everything and refund all money.
I believe cryptocurrencies are the only way to refund money to everyone with minimal losses.

Cryptocurrency holders will likely spend their funds on non-anonymous purchases such as reading material, but may choose to save it for purchases that require anonymity, with the exception of illegal content such as child pоrnography.
It is important to believe in an idea to make it successful, but investments are typically given to specific teams who have already begun implementing their ideas, rather than just for the idea itself.

Without a functioning implementation, investors are unlikely to be interested. Similarly, shares are only valuable if there is something tangible to share. Prior to having a product or MVP, convincing shareholders to invest can be difficult and requires passionate pitches.

The absence of logic is evident in the practice of taking loans for shares using cryptocurrencies, where borrowers repay a portion of profits if the investment thrives, or repay the loan entirely in case of failure.

Opting for bank loans may be more practical since borrowers would still repay the loan fully regardless of success, but without having to allocate a portion of gains to others.

It's highly probable that the startup will fail, and there can be various reasons for it, including external factors beyond personal control. Statistics show that 90% to 99% of startups end up closing down within the first few years of operation.

Additionally, failed startups can have negative consequences for employees, as HR specialists may view them as "losers," reducing their chances of finding new employment. This perception, while unfair, does exist among some employers.
but, the more significant issue is that hiring managers may prefer candidates with a proven record of success, even if their qualifications are similar to those with failed startup experience.

This preference may make it harder for individuals with startup failures on their resumes to find new job opportunities.

The decision to allow authors to set the rental price for their content and receive a substantial percentage of the transaction amount demonstrates a commitment to empowering creators and aligning their incentives with the success of the platform. This model has the potential to attract high-quality content and foster a robust ecosystem.

The sale of shares in the project through cryptocurrency presents an interesting investment opportunity. By offering a small percentage of the project's revenue potential, you are opening up ownership to a broader pool of investors, including those who are familiar with and interested in the cryptocurrency market. The provision for refunds if the project does not meet its targets showcases a commitment to accountability and risk management, which may instill confidence in potential investors.

In terms of implementation, the creation of a user-friendly website and the development of an explanatory video are essential for educating potential investors and users about the project's value proposition. A well-planned advertising campaign will be crucial for attracting both investors and content creators to the platform.

From a financial risk perspective, the potential for 80% of shares not being sold within six months should be carefully considered. It will be important to assess market demand and investor sentiment to mitigate the risk of discontinuation and subsequent refunds. However, the use of cryptocurrency for refunds may indeed reduce the associated transaction costs and overall losses.
Your project demonstrates a strategic and innovative approach to digital content rental, and the use of cryptocurrency for microtransactions presents exciting prospects for both content creators and investors. As a financial analyst, I would delve into the potential market impact, risk assessment, and investment attractiveness of your project, providing valuable insights for potential investors and industry stakeholders.