Best Monetization Approach for Our Content-Rich Website

Started by yangss01, Mar 29, 2023, 07:25 AM

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yangss01Topic starter

Greetings to everyone in our community.
I have a question for those who are knowledgeable in this area. Presently, we are in the process of developing and designing a website that will feature high-quality articles on legal and historical topics. It is important to note that these articles are original pieces and not simply copied or quoted from books. As someone with a master's degree in law, I can assure you that I know how to create content that is both accurate and aesthetically pleasing. The articles I have written are unique and cannot be found elsewhere on the web, as each one has required a significant amount of time and effort to complete.

These articles encompass a range of topics, including foreign legislation and a comparison of different authors' perspectives (which underscores the seriousness of the content). Additionally, given my proficiency in multiple languages, I am able to provide translations for my articles. Moving forward, there are plans to expand the scope of the website to include other disciplines such as philosophy and sociology. However, this will depend on our budgetary constraints.

Now, on to the actual question: how can we effectively monetize the site? We currently have three options available, and I would appreciate your input on which one you believe aligns best with the project's philosophy.

1. Subscription-based access to articles, priced at $1 per month.
   - No advertisements
   - People who value the quality of the articles may be willing to pay for them
   - Convenience
2. Contextual advertising.
   - Convenient for generating revenue
   - Advertisements can be annoying for users (including myself)
   - Many people use ad blockers
3. Mining scripts.
   - No advertisements
   - Earnings are directly proportional to website traffic (providing an incentive to increase visitors)
   - Google may ban this method
   - The income generated is relatively small, especially with low website traffic
   - Cryptocurrency volatility may impact earnings

Dear community, I kindly ask for your opinions on the best way to monetize the site. Perhaps you have your own insights and suggestions regarding this matter? I would greatly appreciate any answers you can provide.


Mining should be completely avoided if you want to maintain the reputation of your site intact. It is the most reliable way to destroy a site's credibility.

Contextual advertising from advertising networks is a legitimate option, but it can be off-putting for various reasons.

The most reliable methods are through paid subscriptions, offering paid individual consultations, or securing direct advertising partnerships with reputable advertisers.

However, all three options share a common drawback - they require an established foundation. The site needs time to grow its content, build an audience, and establish its reputation. In the most optimistic scenario, this process will take at least six months, but it might even take significantly longer.

Building a successful website takes time, effort, and patience. It's crucial to focus on creating valuable content and fostering a loyal community. With dedication and perseverance, the site can gradually gain recognition and attract potential revenue streams.


It is recommended to have a combination of at least three components for maximum effectiveness:
1) Offer a free subscription with some paid materials. This means giving away valuable content for free initially, then introducing paid options. It is important to ensure that even the free content is of high quality, while keeping the paid content reasonably priced.
2) Provide paid seminars, courses, or similar offerings tailored to specific groups interested in your topics. These should be priced higher than the subscription.
3) Offer individual consultations and legal support services at an appropriate fee.

By implementing this strategy, you create a sales funnel consisting of:
- Subscribers
- Paid subscribers
- Seminars/courses
- Individual consulting

This comprehensive approach tends to yield better results than each component on its own.

Combining different monetization methods can maximize revenue potential. Offering a free subscription with a mix of free and paid content allows you to attract a wide audience while enticing some users to upgrade to paid subscriptions for exclusive materials. Additionally, conducting paid seminars or courses gives you the opportunity to offer more specialized knowledge and generate higher revenue. Finally, providing individual consultations and legal support services enables you to cater to the specific needs of clients who require personalized assistance. Remember that finding the right balance between free and paid offerings is crucial to maintain a loyal user base while generating revenue.


When it comes to monetizing a legal website, it is crucial to consider who truly needs the content. Are there lawyers or other individuals who rely on it for their work or to make substantial profits? If there is a demand from such individuals, they would likely be willing to pay for it, and a subscription-based model could be viable. However, this assumes that there is an extensive collection of articles available, rather than just a few hundred.

Honestly, I struggle to envision who these critical stakeholders might be.

If there is no significant interest from such parties, the primary option left is advertising. Its effectiveness depends on two factors: site traffic and user engagement, as well as the quality and relevance of the advertisements themselves. Contextual advertising may not always be the best choice.

Furthermore, how you evaluate the value of your articles plays a significant role. It is possible to aim for making millions, but if the articles genuinely do not appeal to anyone, it will be challenging to generate revenue.


Investing in SEO

As mentioned earlier, the first step in planning a monetization strategy is to generate organic traffic. Creating expert-level content within a well-executed SEO strategy is the most effective way to increase traffic and visibility. However, it's important to note that what worked in the past may not be relevant today.

To successfully monetize your site, consider the following points:

Improving user experience (UX): Last year, Google introduced the Core Web Vitals algorithm update, which influenced site rankings. Prioritizing a seamless user experience is crucial.

Long-tail keywords and "people also ask" queries: These types of keywords have relatively low search volume but face less competition. Targeting them can help boost your site's ranking in search engine results.

Entity-based URLs: Including contextual words in your URLs that accurately define the essence of an article can assist search engines in understanding the page's main content.

High-quality linking: Implementing effective internal and external linking strategies can enhance article rankings and improve backlink profiles.

On-page and off-page SEO: While focusing on optimizing your site internally, do not neglect actions outside of it. Skillfully combining on-page and off-page SEO is key to achieving success in search results.

By working on improving site responsiveness, utilizing long-tail keywords, using entity-based URLs, implementing strong linking practices, and balancing on-page and off-page SEO efforts, you can achieve positive results in monetizing your website.


Despite different opinions, there is no shame in asking your readers for support. It is much better than bombarding them with intrusive advertising. Especially if you have a creative and unique persona and run a personal blog, you likely have a dedicated fan base whose members are willing to contribute to the development of your site.

Technically, it is relatively easy to implement donation tools. For instance, you can place separate buttons on the panel for periodic sponsorship and one-time donations. This approach allows you to appeal directly to your readers and ask for their voluntary support. Additionally, this method not only provides additional monetization but also helps gauge the loyalty of your audience.

Subscription to premium content

The subscription model has emerged as a popular monetization trend. Offering users access to exclusive content through a premium content subscription has become increasingly common. The term "premium" refers to high-quality articles and other valuable content that readers are willing to pay for.

For example, Forbes has adopted a subscription model for users who have exceeded their limit of free articles on the site. If a reader is interested and wishes to continue reading, they are encouraged to purchase a subscription. The subscription model not only serves as an effective monetization tool but also encourages a modern reader habit.

Implementing effective SEO techniques can significantly impact the visibility and success of your website. By prioritizing user experience, leveraging appropriate keywords, optimizing URLs, and focusing on quality linking, you can enhance your site's performance in search results.
Additionally, exploring alternative monetization strategies such as donation requests and subscription models for premium content can provide additional revenue streams while fostering audience loyalty. Remember to continually adapt and optimize your approach based on changing industry trends and audience preferences.


Monetizing a website can be challenging, but let's explore the pros and cons of each option you mentioned.

1. Subscription-based access: This model works well if you have a loyal fan base who highly values the quality of your articles. It ensures a steady revenue stream and avoids the need for advertisements. However, it may limit the reach of your content, as some users may be hesitant to pay for access.

2. Contextual advertising: While convenient for generating revenue, advertisements can be intrusive and negatively impact user experience. Additionally, the widespread use of ad blockers may reduce the effectiveness of this monetization strategy. Consider carefully how to strike a balance between generating revenue and maintaining a user-friendly experience.

3. Mining scripts: This approach has its benefits, such as no advertisements and the potential to earn more as website traffic increases. However, there are several drawbacks to consider. Using mining scripts may violate Google's policies and result in a ban. The income generated may be relatively small, especially with low website traffic. Moreover, cryptocurrency volatility can impact earnings.

4. Sponsored content: Collaborate with brands or organizations that align with your website's theme to create sponsored articles. These articles would be clearly marked as sponsored content, allowing you to generate revenue while still providing valuable and relevant information to your users.

5. Affiliate marketing: Identify products or services related to your content and become an affiliate for those companies. You can earn a commission for each referral or sale originating from your website. Ensure that the affiliate partnerships are in line with the integrity of your content and don't compromise the user experience.

6. Donations or crowdfunding: If your audience highly values your content, they may be willing to support you through donations. You can set up a system for voluntary contributions or explore crowdfunding platforms that allow users to contribute to your website's development and maintenance.

7. Premium features or services: Consider offering additional premium features or services on your website that users can pay for, such as exclusive access to forums or discussion groups, personalized consultations, or specialized legal services.

8. E-commerce: If you plan to expand the scope of the website to include other disciplines, you can explore selling relevant products, merchandise, or books through an online store. This approach can complement your content and provide additional revenue streams.

Given these considerations, a combination of monetization strategies might be worth exploring. You could offer a freemium model, where some articles are available for free and others are accessible through a subscription. This way, users can get a taste of your high-quality content while having the option to access more in-depth articles by subscribing. Additionally, you could explore partnerships with relevant organizations or institutions that may be interested in sponsoring articles or advertising in a non-intrusive manner.

Ultimately, the best monetization strategy will depend on understanding your target audience, their willingness to pay, and their preferences for accessing content. Market research and user feedback can provide valuable insights to inform your decision-making process.