I am often asked about the impact of domain extensions on website traffic. For instance, if you were to host a website with high-quality, unique content in German on a .de or .net domain, would the share of traffic from Google differ?

This question is quite intriguing and sparks a lot of debate. From my experience, I have noticed that when a site is in German but the domain belongs to an English-speaking zone, such as .com or .net, Google tends to drive more traffic to it. However, my observations may not apply universally, and there could be other factors at play. What are your thoughts on this?

The domain extension (.de, .net, .com, etc.) serves as an indication of the website's origin or purpose. For example, a .de domain is typically associated with Germany and can signal to search engines and users that the content is in German and targeted towards a German-speaking audience. On the other hand, a .net domain is more generic and not tied to a specific country, which may result in a broader, more international appeal.
When it comes to hosting a website with high-quality, unique content in German, the choice of domain extension can influence the share of traffic from search engines like Google. Google's algorithms take into account various signals, including the domain extension, to determine the relevance and geographic targeting of a website.

In the case of hosting a German website on a .de or .net domain, there are potential implications for search engine optimization (SEO) and user perception. A .de domain can convey a strong local presence and may receive preference in local search results targeting German users. Conversely, a .net domain might be perceived as more internationally oriented, potentially reaching a wider audience beyond Germany.

It's important to note that Google's algorithms have become increasingly sophisticated in understanding language and regional targeting. While the domain extension is a factor, Google also considers the website's language markup, content relevance, backlinks, and user engagement metrics to determine the appropriate audience for a particular website.

In my experience, hosting a German website on a .com or .net domain can indeed attract more international traffic, especially if the content is optimized for multilingual and multicultural audiences. However, this approach may require additional SEO considerations, such as implementing hreflang tags and geotargeting settings in Google Search Console, to ensure proper language and regional targeting.

Recently, there has been talk about the importance of choosing a domain name that is easily readable and understandable. It's been emphasized that the content to the left of the domain should be clear and comprehensible.
Some have pointed out that long English domain names may not be as effective, and it's essential to ensure readability for international audiences, such as the German audience. Additionally, it has been highlighted that not every foreigner may find it easy to write in a language that is not their own, just like how some German words can be challenging for Germans to understand.

try to promote the site by air conditioners in the domain zone .xхx.

The impact of the chosen domain zone can be significant. Certain domain zones distinctly indicate the geographical location, which can influence search results and regional targeting.

P.S.: I have noticed specific preferences and aversions of Google towards particular domain zones when it comes to different types of websites.