There are intentions to acquire a domain name that aligns with the brand of the product.

Simultaneously, the existing domain (which has nearly lost its meaning) will still be available for use.

Before purchasing a previously used domain, it is crucial to ensure that the previous website was not penalized by search engines, devoid of questionable external links in terms of quality and source, and did not contain prohibited content such as cаsino-related material, аdult content, or spam.

Furthermore, conducting a thorough investigation into the domain's history and reputation is highly recommended to avoid any potential complications or negative consequences.

To ensure a smooth transition, it is necessary to implement 301 redirects from the old domain to the new one on a page-by-page basis. Additionally, updating the information with Google Webmaster, Google Search Console, and modifying the domain across all analytics systems is crucial.

Moreover, it is advisable to maintain the old URLs on the new domain whenever possible, as this can help in preserving the existing search engine rankings and ensuring continuity for users accessing specific pages or content.