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Tactics in High-Value Domain Negotiations

Started by Rita Jaiswal, May 23, 2024, 12:58 AM

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Rita JaiswalTopic starter

I would like to start a conversation and hear your expert perspective on a delicate subject - the negotiation and acquisition of high-value domains.

I see myself as a skilled negotiator, with a substantial track record of business deals, acquisitions, and negotiations spanning over 20 years. However, in domain negotiations, I have encountered some unusual patterns that I find perplexing, and I would like to delve into them here.

1. Attitude

I have observed that all sellers display a rather arrogant approach to discussing prices. They anchor the price at 500-1M and provide links to top deals with eth.com, ava.com, and nft, which do not serve as a valid reference point for the specific domain I am interested in. When I try to engage in a constructive discussion, asking for validated market prices without being confrontational, they react swiftly and aggressively, claiming they have no time for this. It is evident that negotiating deals is their full-time job, yet they refuse to engage in meaningful discussion. I have never encountered such aggressive tactics in any other industry, especially in a market with low liquidity and a single buyer for such assets. I find it hard to believe that they are inundated with numerous offers.

2. Public Reference

The domain was previously sold, likely to the current seller, and there is a verified market price on Godaddy. When I point this out, they claim to have bought it at a substantially higher price but refuse to provide any evidence, adopting a dismissive attitude. It is common knowledge that sellers of this calibre would not have privately purchased a domain leaving a public reference point. Yet, this seems to be of no concern to them.

Market-validated, median prices and appraisals are fundamental to any acquisition or negotiation at any level. If a neighboring house of similar size in the same area sold for $200k, one cannot ask for $6M. This principle applies to the acquisition of almost any asset, even unique ones with no alternatives. However, it is hardly true for domains. Most companies can thrive without a .com domain, and $600k could be invested more effectively in 99% of cases.

Questions:

- How do you rationalize these occurrences?
- What is the best approach to dealing with such individuals and transactions?
- What leverage and tactics can be employed?

Please share your insights.
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miaedwards

Attitude
The aggressive and seemingly arbitrary pricing behavior exhibited by sellers in the domain market can be attributed to the unique nature of domain names as intangible assets. Unlike traditional commodities with clear market pricing, the value of a domain is often subjectively determined based on factors such as brand potential, keyword relevance, and market demand. This subjectivity can lead sellers to anchor their asking prices at seemingly inflated levels and reference high-profile sales of other domains as validation, even if the comparability is questionable.

In response to this, the best approach is to maintain a patient and unyielding demeanor. Express your sincere interest in the domain and your desire to engage in a rational and mutually beneficial negotiation process. By positioning yourself as a serious and knowledgeable buyer, you can potentially influence the dynamics of the negotiation and steer the conversation toward a more constructive direction.

In terms of leverage and tactics, the preparation and presentation of comprehensive market research and comparable sales data are essential. Thoroughly analyze recent domain sales, industry trends, and the specific value the domain would bring to your business. By presenting a well-informed and evidence-supported valuation of the domain, you can instill confidence in your position and potentially compel the seller to reconsider their pricing stance. Additionally, highlighting the importance of transparent and data-driven negotiations can underscore the need for verifiable market references and may encourage the seller to engage in a more reasoned discussion.

Public Reference
When sellers claim to have purchased a domain at a substantially higher price than publicly available information suggests, it introduces a layer of opacity into the negotiation process. In this scenario, it is crucial to maintain a diplomatic yet assertive approach. Express genuine interest in understanding the seller's perspective and the basis for their valuation, while also emphasizing the significance of transparent and verifiable information in high-value negotiations. By tactfully requesting verifiable evidence or dоcumentation to support the seller's claims, you can signal your commitment to a fact-based and transparent negotiation process.

Navigating high-value domain negotiations requires a blend of expertise, composure, and strategic acumen. By demonstrating a deep understanding of the domain market, maintaining professionalism in your interactions, and leveraging credible market data, you can enhance your position in negotiations and potentially influence the seller's approach. Ultimately, a collaborative and well-informed negotiation process can facilitate successful domain acquisitions.
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