Domain name prefix reduce value?

Started by PrimoPierotz, Sep 17, 2022, 12:28 AM

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PrimoPierotzTopic starter

Is there any adverse effect on either the price or the website's search engine optimization due to this?


SIDN experts - the administrator of the national domain of the Netherlands .NL - state that the length of a domain name does not hold as much value as it did previously, and users should not hesitate to register longer domain names due to their character count.

Domains that are lengthy are becoming more common and so it is worthwhile for domain names to use whole words instead of abbreviations. Examples such as .amsterdam and .hamburg have become more popular with users than .bcn, the Barcelona domain. However, .nyc has been successful despite being an exception as its abbreviation has been used universally for a long time now.

Earlier, domain length mattered when people would manually enter domains into their devices. Today, 94% of people consider the domain and its zone when evaluating search results, proving that reading the domain is more important than writing it. Therefore, the domain name must primarily be understandable, even if it's not short. Nonetheless, having a domain that cannot fit on a smartphone screen might not be a wise decision.


From a branding perspective, altering the domain name prefix may require a rebranding effort, including changes to marketing materials, business cards, and other collateral. This could potentially create additional costs and effort.

From an SEO standpoint, changing the domain name prefix can impact the website's search rankings. Search engines consider domain names as one of the many factors when determining relevance and authority. A sudden change in the domain name could result in a temporary drop in rankings, especially if proper redirects and updates are not implemented.

Additionally, the value of a domain name can be influenced by its history and reputation. Changing the prefix could potentially affect the perceived value of the domain name, both in terms of resale value and perceived trustworthiness by visitors.

On the flip side, if the current domain name prefix is not reflective of the website's content or purpose, changing it could have long-term benefits for SEO and branding. It's crucial to conduct thorough keyword research and analysis to ensure that the new prefix aligns with the website's focus and industry trends.
While reducing the domain name prefix may seem like a simple change, the potential impacts on price, SEO, and branding should be carefully evaluated. It's advisable to consult with SEO experts, branding specialists, and domain valuation professionals to make an informed decision. A well-planned transition can mitigate adverse effects and set the stage for long-term success.