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How to attract attention to domain name

Started by Deepak1, Sep 13, 2022, 05:59 AM

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Deepak1Topic starter

Greetings, members of the forum.

I would love to hear your thoughts on this matter. What is the general approach to selling a .com domain name? To illustrate, let us consider an example of a domain name like silvercoin.com.
Assuming that listing fees are not paid for it (such as on GoDaddy's main page), what are the chances of it gaining any attention? It should be kept in mind that there are thousands, if not tens of thousands, of domain names with popular keywords.

In essence, the question is: How can domain names be sold without additional incentives such as at auctions?
For instance, advertising for a day on NameBio's top (flashing) line costs $10. However, how many people will see it remains ambiguous.
While it would be ideal to have specific cases to refer to (which are currently unavailable on NameBio), I may have to rely on personal experience.

I'm curious, has anyone attempted to use AdSense to sell their .com domain names?
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MY

Personally, I did not pay for it myself. Instead, I organized an experiment using a couple of services that can be found in my signature.
One of the services had an unsold domain name despite agreeing to deals multiple times. On the other hand, another service managed to sell a not-very-popular three-piece domain for a reasonable price. The owner of the domains gave me their names and three places to call to find potential buyers.
One of the three showed interest and the deal went through. Other leads revealed that some were not interested in the domain name as they had already released it and did not require it. This information is valuable, especially when there are limited potential customers for a specific domain.

In essence, I employed the same methods I use personally when I want to accelerate the sales process.
Even a simple mailing list can be highly effective. For instance, if one takes 50 domain names, selects emails from different sources that may be interested, and sends quarterly or monthly emails that are not repetitive, one can at least receive multiple responses each time.
Those who were previously disinterested may even show interest. As with anything, there are numerous factors that determine whether an email is successfully delivered, but the results speak for themselves.
P.S. I do not consider selling for $3,000-$5,000 as a proper sale. It is more of a discount. With active searching, one can almost immediately sell almost anything at a reasonable price.
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dark404

My focus is solely on .com domains, and I have only started out in this field recently. I created a group on Facebook as well as a portfolio site and put all my domain names on to the parking lot. Currently, I am considering using Facebook ads and email newsletters, and I also find phone calls to be an effective approach. However, the legality of hiring someone to make these calls is not clear to me.

I did not gain much from paid advertising on Sedo, although I did not display my best domains there. In my opinion, paid advertising makes more sense during auctions, where listings can be ordered on NameBio or DNJournal. While the audience may be primarily domainers, the cost-effectiveness of advertising compensates for the limited target market.

My personal strategy is to attract attention to the domain name first. There are two options after gaining interest:
1. If there are many small bids, I will move from 'make offer' to 'buy it now'. This way, the number of bids will not disappear in a week, and those who filter domain names by bid numbers are able to see them.
2. If there is significant interest, I will host an auction and invite everyone who has placed bids. I will also post a redirect on the main page to the auction. When there is an auction, all advertising methods become valuable. It is essential that there are more people and fierce competition.

This is all theoretical. In practice, it is a matter of trial and error. Manual letter writing is also a useful free method, especially if one owns a domain like thedomain.com and the buyer has domain.com or domain.org with them. Facebook group walls and bulletin boards for domain sales are other possible methods. Merely adding listings to Sedo and waiting for offers seems pointless to me, with millions of domains hosted there.

In conclusion, DNray provides more applicable information and useful prompts.
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Kate

I believe the proccess of attracting attention to your domain can`t do without ads. Unfortunately :(  If you decided to expand your brainchild, it requires a lot of resources ;)
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SEOTechniques

Do not attempt to sell domains to everyone at once. Instead, focus on one or two popular business fields. As an example, one can center their attention on travel and tourism by promoting domain names within the .travel zone together with the standard .com and .net domains. Additionally, build up a reputation as a domain expert while also having in-depth knowledge of travel and tourism.

Make sure that customers recognize themselves on your website through tips, design, and content related to their specific industry. For instance, when a travel agency contemplates creating a website, they should ideally turn to your business for their domain name on the Internet.

Avoid spending money on Google advertising as larger companies in the field dominate the advertising platforms, causing the cost per click to exceed service costs. Instead, base your promotion on chosen topics and pay attention to SEO optimization. Create landing pages focusing on the chosen target audience with headings like, Domains for Travel Agencies, Domains for Travel Blogs, and Domains for Travel Guides. The content on these pages should cater to the tourism industry's particularities.

Blog and publish relevant content for your audience on Spark, Facebook, Company Secret, and other business-related platforms. Editors may even post useful and interesting content for free. Forge partnerships with established companies in the tourism industry. Engage in social media cross-promotions, guest posting, and audience exchanges.

In conclusion, selecting a niche industry and establishing a reliable reputation is crucial when selling domain names related to specific sectors.
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szalexiab1

It's important to optimize the domain's landing page for search engines. This includes conducting keyword research to identify relevant terms potential buyers might use when looking for a domain name like silvercoin.com. By incorporating these keywords into the domain's content and meta tags, as well as developing high-quality, relevant content, the domain can improve its organic search visibility.

In addition, creating compelling content related to the domain's potential uses or industry relevance can help position the domain as a valuable and marketable asset. This could involve publishing articles, case studies, or whitepapers that illustrate the potential benefits and applications of owning a domain like silvercoin.com, particularly in industries such as cryptocurrency, finance, or precious metals. This content can be shared across relevant online communities, forums, and social media platforms to attract attention and generate interest.

Furthermore, targeted outreach to potential buyers or industry influencers is a crucial component of the sales strategy. This involves researching and identifying companies, startups, or individuals within the cryptocurrency, finance, or related industries who may have an interest in acquiring a domain name like silvercoin.com. Personalized email outreach, direct messaging on social media platforms, or participation in industry events and conferences can help establish connections and initiate discussions about the domain's availability.

Forming partnerships with relevant websites or online communities can also contribute to increasing visibility for the domain name. This might involve collaborating with industry publications, blogs, or online forums to feature the domain in articles, interviews, or sponsored content, thereby reaching a targeted audience of potential buyers.

While using AdSense directly to sell .com domain names may not be the most effective method, leveraging online advertising platforms to drive traffic to a dedicated landing page or promotional website showcasing the domain for sale can be beneficial. Through targeted pay-per-click advertising, social media campaigns, or display advertising, the domain can gain exposure to individuals and businesses actively seeking relevant domain names.
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