I'm still surprised at how many novice domainers are getting involved with domains that have three or more words. Why are so many people doing this? Is it really possible to sell any domain that looks usable (spoiler alert: no)?

There are plenty of .COM domain names with just two words that expire daily and can be registered for a small fee. Many used domain names with prices in the high three- to four-digit range are also available for quick sale - I personally go through about ten every day because I prefer to keep my selection small. It's always hard letting go of the ones I like, but it's necessary.

Occasionally, there are still some drops available for a limited time that can be snapped up without having to pay DropCatch or anyone else. Contrary to popular belief, not all good domain names are already taken - in fact, there's still plenty left, despite what you might see in auctions.

Ultimately, it's not worth it to invest in domain names with three or more words, as the sales rate for them is quite low. In contrast, domain names with just two words have a much higher average sales rate (~1%), making them a much safer investment.

Recent research has shown that of the billions of search queries on Google, 58% contain three or more words, and 73% of these queries do not have an exact match on any web site. Additionally, 22% of requests have gone unmet in the last 100 days. Though these unique queries may not bring in a large influx of visitors, they hold great value in promoting a site effectively.

The domain name industry is poised for major changes in the coming years, including a rapid expansion of the Internet thanks to new gTLDs. Small businesses will be able to register one- or two-word domain names for their trademarks in these new zones. Additionally, the number of registrations for three-word domain names in the .com zone is expected to increase dramatically as they become more valuable. These domains allow for a more precise description of a company, content, or target audience, with millions of phrases and combinations possible.

Investors have been buying up domains with keywords and valuable phrases for years, and many companies have already adopted three-word domains as trademarks. With people searching for multiple keywords at once thanks to tools like Google Instant, having a domain name that matches their query can give a significant advantage in ranking above competitors. By giving people what they're looking for, a site can become a leader in its field.

If a brand name is comprised of several words, some companies may be forced to use longer web addresses. While alternatives can be sought, it can be difficult to find a unique domain name. However, incorporating the company name or product/service name within the web address can provide originality.

The ability for users to remember a long domain name is not always clear. If a domain consists of simple and memorable keywords, it can be an effective option. For example, a product delivery company may choose an alternative like "bestfreshfood.com" instead of the already-occupied "freshfood.com". The most important thing is that the web address should be easy to read and hear.

It's not necessary to include as many keywords as possible in the domain name, as this won't necessarily help promote the website. Instead, optimizing the content on the resource by adding and distributing keywords across pages is more important.

Search engines tend to promote sites with unique queries and keywords. A site with the common keyword "fitness" won't stand out, but if a fitness club comes up with an original word like "beautyfit", their page will likely appear among the first search results.

In the process of selecting a domain name for their website, I always advocate for shorter, more concise options. This is because shorter domain names are generally more memorable and easier for users to type, which can significantly impact the success of their online presence.

When clients express interest in purchasing domain names with three or more words, I carefully explain the potential drawbacks based on my industry experience. Firstly, longer domain names can be cumbersome for users to remember and type accurately, increasing the likelihood of errors and decreased traffic to the website. Additionally, from a design perspective, longer domain names can be challenging to incorporate into visually appealing branding materials and website layouts. Cluttered or lengthy domain names can detract from the overall aesthetic of the site and dilute the brand's messaging.

From a business standpoint, I emphasize that shorter domain names tend to have higher resale value and are in greater demand if the client ever decides to sell or rebrand. This can be an important consideration when investing in a domain name, as it provides a level of financial security and potential return on investment.
I prioritize the usability, visual appeal, and marketability of a domain name when guiding clients through the process of selecting the right one for their website. I believe that choosing a domain name with just two words aligns with these goals and can positively impact the client's online success.