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.MARKETING domain names: Are they worth purchasing for a personal brand?

Started by kotowicz, Jun 27, 2022, 10:42 AM

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kotowiczTopic starter

I have been perusing the forum for a considerable amount of time, but I haven't come across any discussions regarding .marketing domains. I am curious about the general agreement regarding the suitability of .marketing domains for personal branding purposes. It can be challenging to secure a domain name with one's first name in conventional TLDs such as .com or .net.
but, if one is engaged in the field of marketing, names like alex.marketing, john.marketing, or scott.marketing may be an ideal match. I would appreciate hearing your thoughts on this matter.
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Michelangelos

In essence, there is little to no demand for reselling .marketing domains.
but, if the combination is remarkable, such as internet.marketing or online.marketing, then it is valuable to possess. Other than those exceptional cases, I suggest declining the opportunity to acquire these domains.
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Sevad

Even if one uses proper names within the .marketing domain, it remains unclear what type of product or service they are promoting. There are only a few keywords that are compatible with this extension. Despite these limitations, you may still proceed with acquiring the .marketing domain if you so choose.
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akifshamim

The rise of alternative top-level domains (aTLDs) has presented new opportunities for individuals to establish a stronger online presence and personal brand. When it comes to the marketing industry specifically, .marketing domains offer several distinct advantages:

Relevance and Credibility: A domain like alex.marketing or john.marketing immediately conveys the individual's expertise and involvement in the field of marketing. This can be a powerful signaling mechanism, helping to establish the person as a credible authority or practitioner in the industry. Potential clients, employers, or industry peers are likely to view these individuals as more knowledgeable and experienced in marketing-related matters.

Differentiation and Memorability: In the increasingly crowded online landscape, securing a memorable domain name can be a significant challenge, especially for common first names. .marketing domains can help individuals stand out and be more easily remembered by their target audience. This can be particularly beneficial for personal branding efforts, as it can enhance the individual's visibility and recognition within the marketing community.

Search Engine Optimization (SEO) Benefits: Search engines may view .marketing domains as more relevant and authoritative for marketing-related content and queries. While the extent of the SEO benefits can vary, this domain extension can potentially give individuals a slight edge in search engine rankings, especially for marketing-focused searches. This can help drive more organic traffic to their personal websites or online profiles.

Flexibility and Customization: The .marketing TLD allows for a high degree of customization and creativity. Individuals can experiment with different combinations of their name, job title, or areas of specialization (e.g., social-media.marketing, content-strategy.marketing) to create a unique and memorable online identity.

However, it's essential to consider the broader context and broader digital strategy when evaluating the use of .marketing domains for personal branding. Some key considerations include:

Alignment with Overall Branding: The domain choice should seamlessly integrate with the individual's overall branding efforts, including their website design, social media presence, and content strategy. Ensuring a consistent and cohesive brand image is crucial for effective personal branding.

Audience Perception and Acceptance: While .marketing domains are gaining traction, some audiences may still perceive them as less "mainstream" or professional than traditional TLDs like .com or .net. It's essential to gauge the perceptions and expectations of the individual's target audience to ensure the domain choice aligns with their preferences and expectations.

Long-term Considerations: When selecting a .marketing domain, individuals should also consider the long-term implications and potential changes in their career or professional focus. Ensuring the domain remains relevant and adaptable as their personal brand evolves is an important factor to consider.

.marketing domains can be a valuable asset for individuals seeking to establish a strong personal brand in the marketing industry. By leveraging the inherent relevance and potential SEO benefits, these domains can help create a compelling and distinctive online presence. However, it's crucial to carefully consider the broader branding strategy, audience perceptions, and long-term viability to ensure the domain choice aligns with the individual's overall personal branding goals.
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