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Meta's New Social Network Threads Selects .net as its Domain

Started by khushbu_m, Jul 26, 2024, 12:52 AM

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khushbu_mTopic starter

A new social media platform created by Meta, called Threads, is operating under a .net domain.
The website address is Threads.net, while a startup has taken the .com version.
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nostickrepair

From a visual branding perspective, having a .net domain means that Threads will need to invest extra effort into their SEO and online marketing strategies to ensure that they are easily discoverable. I think it could be helpful for them to incorporate strong keywords in their content to drive traffic, as some users may not even realize the name of the site is Threads.net.

Furthermore, user experience will play a pivotal role in this transition. If they create a seamless and engaging interface, users will likely stay regardless of the domain extension. This is key because people care more about how a platform functions and feels rather than the domain it uses.

Additionally, it's crucial for Threads to actively educate their potential user base about the correct web address. Utilizing social media, emails, and promotional content would definitely help clear up any possible confusion. A clear and consisnt message about the brand's identity and online presence would go a long way.

It would also be a good idea for Threads to consider purchasing the .com domain in the future if it becomes available. Having both .com and .net could strengthen their brand image and reduce any navigational errors customers might make.
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