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Order of Hierarchy

Started by DusFriesteLet, Apr 11, 2023, 07:54 AM

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DusFriesteLetTopic starter

Hey everyone, is there a commonly accepted unofficial order of value among the extensions .co, .io, and .gg?
Additionally, how does this hierarchy differ depending on whether the root of the domain is a word or a number?

For example, would 777.com be valued differently than 777.co, or would hey.com, hey.co, and hey.io have different rankings when compared to 777.io?
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vingler

In the past, gTLD options were limited to .com, .net, and .org. During this time, the value of .net peaked at around one-third of a .com's value.

However, with the introduction of new gTLDs, the value of .net dropped down to approximately one-tenth and has now decreased to one-hundredth. Though certain ccTLDs such as .ca, .cn, and .de still hold roughly one-tenth of a .com's value, it largely depends on the situation.

Numeric domains are primarily used in China, where .com, .cn, and .net are preferred, while hey.com would appeal to Western users more.

Nonetheless, due to the high cost of .com domains and the lower popularity of other extensions, finding buyers willing to pay such exorbitant amounts for these domains would be challenging.
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Mentho

When it comes to the extensions .co, .io, and .gg, there is indeed an unofficial hierarchy of value, but it's important to note that this can be quite fluid and context-dependent.

.com is still the king of all domain extensions. Whether you're talking about numbers or words, a .com domain will generally hold the most value. For instance, 777.com or hey.com would almost certainly be valued much higher than their .co, .io, or .gg counterparts.

.co is often seen as a strong alternative to .com. It's short, easy to remember, and commonly used by startups and tech companies, especially when the .com version is already taken. It's also used as an abbreviation for "company," which adds to its appeal. In terms of value, .co domains are generally second to .com but can sometimes approach similar levels if the word is highly brandable and the .com is not available.

.io is particularly popular in the tech and startup communities. It's associated with input/output in the tech world, which makes it appealing for tech-oriented brands. It's considered a bit more niche than .co but can actually surpass .co in value for the right audience, particularly in tech circles.

.gg is a relative newcomer but has gained traction particularly in the gaming and esports industries. "GG" stands for "good game," a phrase commonly used in gaming, so domains ending in .gg can carry significant value in that niche. Outside of gaming, however, its value is typically lower than .co or .io.

Now, let's talk about how these extensions are valued differently when the root of the domain is a word versus a number:

Words: For brandable words, .com is almost always at the top. After .com, .co generally comes next, followed by .io, and then .gg. For example, "hey.com" would be most valuable, followed by "hey.co," "hey.io," and then "hey.gg." The exception might be if you're targeting a specific industry like tech (where .io could outvalue .co) or gaming (where .gg could outvalue .io or even .co).

Numbers: Numeric domains are a different beast. For numbers, the value hierarchy is also led by .com, but after that, it can get a bit tricky. Numeric .com domains, especially those with repeating patterns or lucky numbers (like 777.com), are incredibly valuable. When it comes to .co, .io, or .gg, numeric domains generally aren't as strong as they are with words. For example, "777.co" might still have some value, but it's likely not as high as "hey.co" because numeric domains don't resonate as strongly with these extensions. The same applies to "777.io" and "777.gg."

The key difference lies in how much these extensions are tied to words or numbers. Brandable words in .co or .io can be quite valuable, especially if they appeal to a tech-savvy audience. However, numeric domains tend to peak at .com, and while they can still hold value in other extensions, it's usually not as high.

Words tend to fare better in .co and .io compared to numbers, which really shine in .com. But within niche markets, .io and .gg can sometimes surpass .co, especially if the root is highly relevant to tech or gaming. As always, the exact value can vary greatly depending on trends, market demand, and the specific domain in question.
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