.Art has issued a press release introducing a new feature that bridges the gap between Web 2 and Web3. They are the first domain registry to offer this innovative matching domain capability across both ENS and DNS, which makes .ART domains more powerful and useful in comparison to other blockchain-capable domains.



According to the press release, this new feature creates future-proof and collision-proof domains for the expanding digital ecosystem.

With .ART's matching ENS and DNS domains, users can enjoy the benefits of both worlds: a single name that functions across both Web2 and Web3 platforms.

For instance, if you own yourname.art as a DNS domain, you can also register yourname.art as an ENS domain that points to any digital asset on the Ethereum blockchain (similar to a .ETH domain). The same name can also be used as a web address in any web browser, directing to a website, or as an email address (something a .ETH domain cannot do). This versatility makes .ART domains truly future-proof and versatile.

Additionally, .ART domains are collision-proof. Only the owner of a DNS .ART domain can register the matching ENS .ART domain. Similarly, if an ENS .ART domain is registered for an available DNS .ART domain, only the person who owns the ENS .ART domain can use the DNS .ART domain. This ensures that there can be no confusion or conflict between different owners of similar names.

.ART is a top-level domain dedicated to the art industry, enabling artists, galleries, collectors, and art enthusiasts to establish a unique online presence. One of the key game-changing features of .ART is its future-proof and versatile nature.

In terms of future-proofing, the .ART domain ensures that your online presence remains relevant and meaningful in the ever-evolving digital landscape. Its focus on the art industry allows for a strong connection between art-related content and the appropriate audience, eliminating potential ambiguity or confusion.

Additionally, the .ART domain offers a versatile platform that caters to various aspects of the art world. Artists can showcase their portfolios, galleries can present exhibitions, and collectors can create digital catalogs. This flexibility empowers individuals and organizations to express themselves, share their work, and engage with a broader community.

Furthermore, .ART enhances discoverability by creating an identifiable namespace. This means that users searching for art-related topics are more likely to encounter relevant websites with the .ART extension. This built-in visibility enables artists and art businesses to reach a targeted audience and increase their online presence.


points about .ART's game-changing features:

1. Authenticity: The .ART domain is designed to authenticate the online presence of the art community. By having a .ART domain, artists and art organizations can showcase their commitment to the art industry and distinguish themselves from other generic domains.

2. Trust and Credibility: With a specific domain exclusively for the art industry, .ART helps build trust and credibility among visitors, potential buyers, and collaborators. This specialized domain conveys professionalism and expertise, giving stakeholders confidence in engaging with the website.

3. Global Reach: The .ART domain extends beyond geographical boundaries, facilitating global reach and engagement. Artists, galleries, and collectors can connect with a worldwide audience, expanding their opportunities for collaboration, sales, and cultural exchange.

4. Community Building: .ART domains foster a sense of community by providing a dedicated space where artists, art enthusiasts, and industry professionals can come together. It encourages networking, collaborations, and the sharing of ideas and inspiration.

5. Protection and Branding: By securing a .ART domain, artists and art entities can protect their brand and intellectual property. They can establish a unique online identity that resonates with their artistic vision and aligns with their branding efforts.

Here are a few more aspects of .ART's game-changing features:

1. Curated Online Community: The .ART domain creates a curated online community exclusively for those involved in the art industry. This fosters a sense of belonging and offers a platform for interaction, collaboration, and networking among artists, galleries, collectors, and art enthusiasts.

2. SEO Advantage: .ART domains provide an SEO advantage by incorporating relevant keywords into the website's URL. This can improve search engine rankings and increase visibility among individuals searching for art-related content, ultimately driving more organic traffic to websites.

3. Innovation and Experimentation: .ART encourages innovation and experimentation by providing a space where artists can express their creativity beyond traditional media. With a .ART domain, artists can explore new digital art forms, interactive experiences, and innovative approaches to art presentation.

4. Integration with Established Platforms: .ART seamlessly integrates with established platforms, such as social media, e-commerce, and portfolio hosting services. It allows artists and art businesses to maintain a consistent online presence across different platforms, enhancing their visibility and reach.

5. Cultural Preservation: .ART aims to preserve and promote cultural heritage by providing a dedicated space for artists and organizations to showcase their work digitally. It allows for the archiving and preservation of valuable art pieces and cultural artifacts, contributing to the longevity of artistic traditions.

These additional features of .ART highlight its commitment to supporting and advancing the art industry while providing a versatile and future-proof platform for artists and art-related entities.