Hilco Streambank is looking for offers to purchase the intangible assets of Boxed*com, an e-commerce retailer that specializes in bulk-quantity consumable products.



The assets on sale will include the customer data, domain name, and trademarks such as the popular private label brand Prince & Spring, social media accounts, and other related assets.

Bidders need to submit their offers before 5:00 p.m. (ET) on June 15, 2023, and an auction will be conducted on June 21, 2023. There is a chance to serve as the initial bidder as well.

Boxed was established in 2013 and offered direct delivery of household and office essentials to B2C and B2B customers without requiring a membership or subscription fee. In 2022, the gross merchandise value (GMV) reached $189 million. Boxed.com also developed its own private label brand, Prince & Spring, which led to approximately $25 million in GMV.

According to Hilco Streambank's Senior Vice President Richelle Kalnit, "Boxed has built a strong reputation among B2B and B2C customers for delivering bulk household essentials directly to their doorstep, without requiring a membership fee." She also mentioned that the company's one-hour delivery service, Boxed Market, combined with its intangible assets, would benefit the buyer's growth prospects.

The sale of the assets will take place during the company's Chapter 11 bankruptcy proceedings, subject to court approval. Note that the sale of the Boxed.com domain name is conditional on definitive dоcumentation.