New Buyers Flood Flippa Platform in 2022

Started by Domaining News, Jan 13, 2023, 10:56 AM

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Flippa's CEO, Blake Hutchison recently released the Flippa Insights Report for 2022, which offers an in-depth analysis of the platform's performance and usage trends throughout the year. The report presents a wealth of information, from top search terms and popular sectors to the number of new buyers who registered on the platform.

Over 170,000 new buyers joined Flippa, divided into three categories: Institutional & Company Buyers, Acquisition Entrepreneurs, and Side Hustlers.

In terms of popular business models, Shopify-based ecommerce businesses dominated buyer demand with 3.6% of all queries, translating to 19 searches per hour and a total of 169,000 queries, while content-dependent assets like blogs, Amazon, Adsense, and SaaS attracted over 300,000 unique searches. This suggests that content is still king in the online business world.

Despite fluctuations in search volume, Amazon remained a popular platform for Fulfilled by Amazon (FBA), Fulfilled by Merchant (FBM), Kindle Publishing (KDP), and Amazon Associates. This means that there is still a large pool of potential acquirers waiting to buy mature Amazon businesses.

Overall, the report provides valuable insights for anyone who is interested in buying or selling online businesses.


Flippa is a popular online marketplace where individuals can buy and sell websites, domain names, and other digital assets. It attracts a wide range of buyers, including new buyers who are looking to enter the online business space. These new buyers are often attracted to Flippa for several reasons.

First, Flippa offers a user-friendly platform that simplifies the process of buying and selling digital assets. The platform provides comprehensive details about listings, including traffic and revenue statistics, making it easier for new buyers to evaluate potential purchases.

Second, Flippa offers a diverse range of listings at various price points, accommodating different budgets and preferences. From smaller niche websites to larger established businesses, new buyers can find options that suit their needs and desired level of investment.

Additionally, Flippa provides a supportive community that helps guide new buyers throughout the purchasing process. The platform includes forums, webinars, and educational resources that offer insights on due diligence, negotiation strategies, and post-acquisition management. This support system assists new buyers in making informed decisions and ensures a smoother transition into the online business space.

Lastly, Flippa's reputation as a trusted marketplace attracts new buyers who seek secure and legitimate transactions. The platform implements measures to verify seller identities and protect buyer interests, fostering a sense of confidence among those new to the ecosystem.

1. Opportunity for Growth: Flippa provides new buyers with an opportunity to acquire established online businesses that have growth potential. These buyers can leverage the existing infrastructure and customer base of a website or business to expand its reach and profitability.

2. Access to Passive Income: Many new buyers are attracted to Flippa because it offers the possibility of generating passive income. By acquiring a website or online business that has consistent traffic and revenue streams, new buyers can enjoy earning money without needing to invest significant time and effort into day-to-day operations.

3. Diversification of Investment Portfolio: Flippa allows new buyers to diversify their investment portfolios by adding digital assets to the mix. This diversification lowers risk and provides opportunities for higher returns, especially in the fast-growing online business space.

4. Learning Experience: For new buyers who are interested in learning about the online business industry, Flippa offers a valuable learning experience. By studying different listings, analyzing financial data, and conducting due diligence, buyers can gain insights into various business models and strategies.

5. Network Expansion: Flippa's active community allows new buyers to network with experienced sellers, investors, and entrepreneurs. These interactions create opportunities for mentorship, partnerships, and collaborations, providing new buyers with valuable connections within the online business ecosystem.

6. Flexibility in Acquisitions: Flippa accommodates buyers with different objectives and levels of experience. Whether a buyer is looking for a small side project, a passive income stream, or a robust online business, Flippa's diverse listing options cater to a wide range of buyer preferences.

Overall, the combination of user-friendly features, diverse listings, supportive community, and trusted reputation makes Flippa an attractive platform for new buyers looking to enter the world of online business acquisitions.