The .ART registry has launched a new domain initiative allowing registrants to have the same name on both the DNS and the decentralized ENS.



This feature is expected to open up new possibilities for artists, collectors, curators, galleries, and museums to express themselves creatively online or on Web3. Registrants who own a .ART domain can go to www.Protocol.art and register their matching ENS name so that theirname.art will now function in both Web2 (DNS) and Web3 worlds.

The .ART registry founder, Ulvi Kasimov, stated that they believe that this matching domain capability across both ENS and DNS will make .ART domains more powerful and useful than any other blockchain capable domains, turning them from just a digital identity to a digital asset that can be used in various ways on different platforms. .ART is also collision-proof, meaning that only the owner of a DNS .ART domain can register the matching ENS .ART domain.

In addition to this news, ParkLogic.com founder Michael Gilmour invited friends Ron Jackson and Ari Goldberger to join him for his next Fireside Chat live via Zoom. The conversation aims to discuss the developments in the .ART registry and its impact on the creative community. Ari Goldberger, who recently completed a 255-mile bicycle adventure across Florida, will be one of the guests in the Fireside Chat.

Web2-based companies have profited immensely from the internet revolution, thanks to an enormous user database. Tech giants like Facebook and Google have been acquiring smaller companies to accumulate a central global network of users and their data. However, Web2 also has its downsides, including censorship, data tracking, and data control by companies over users. To address these issues, Web3 is being developed as a decentralized version of the internet that gives users more control over their content and data ownership.

Web3 uses P2P technologies such as blockchain, VR, IoT, and open-source software to undermine the power wielded by Web2 companies. Decentralization is the key feature of Web3, meaning that users will regain control of their data and content ownership. Companies will have to pay for access to users' data, and crypto payments will be more accessible to everyone. Freedom of action, cross-platform communication, and trustless participation will also be possible.

Web3 promises greater security for data storage and management, true data ownership, and control over the truth without unfair censorship. Users will not have to trust any companies other than the network itself. With such clear benefits, Web3 appears to be a promising step forward in internet technology that could help minimize exploitation by large corporations and empower individuals.

In the context of Web2, which is the traditional internet as we know it, the ".ART" domain allows individuals, artists, galleries, museums, and other entities in the art world to establish a unique online presence. This can take the form of websites showcasing their creative works, portfolios, exhibition information, and online stores where art enthusiasts can purchase pieces directly. Additionally, the compatibility with Web2 means that these websites can integrate with established web technologies, such as content management systems, e-commerce platforms, and social media, in order to effectively leverage the existing online infrastructure to reach a wider audience.

When it comes to Web3, which refers to the emerging decentralized and blockchain-based internet, the ".ART" domain opens up new possibilities for the art community. This includes the ability to create and tokenize digital art as NFTs, using smart contracts on the blockchain to ensure provenance and ownership of digital artworks. Moreover, owners of ".ART" domains can participate in decentralized art marketplaces, where digital art can be bought, sold, and traded using cryptocurrency. The compatibility with Web3 enables artists and creators to explore entirely new models of digital ownership and patronage, as well as engage with a global community of art enthusiasts in innovative ways.

By being compatible with both Web2 and Web3, the ".ART" domain presents a bridge between the traditional and the cutting-edge, offering a versatile platform for artists and art-related entities to integrate their online presence with standard web technologies and the possibilities of blockchain and decentralized applications. This compatibility fosters a seamless transition between the established online environment and the emerging decentralized web, enabling diverse and dynamic opportunities for showcasing, promoting, and monetizing creative works in the digital space.

This initiative is just a desperate attempt by the.ART registry to stay relevant in a crowded market. The fact that they're trying to piggyback on the ENS hype train is a clear indication that they're struggling to find their own unique value proposition. And let's be real, how many people are actually going to care about having a matching ENS domain? It's just a gimmick, and I'm not buying it.