How SquadHelp Plans to Become the Number One Branding Hub with $10 Million Boost from Hilco Digital Assets
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When Andrew Miller, the Managing Director of Hilco Digital Assets (HDA) and a leading premium domain broker, informed me about Hilco's $10 million investment in SquadHelp.com, it became clear that I needed to delve deeper into the company to understand why HDA was making such a substantial investment in them.
I was already familiar with SquadHelp's name, like most people in the domain industry. I knew that CEO Darpan Munjal had established a popular platform for aftermarket domain sales and had helped major corporations with their naming, branding, and marketing decisions. However, upon closer examination of SquadHelp's activities, I was amazed by the accomplishments of Darpan and his team and their future plans (which will be greatly accelerated by HDA's investment and the joint venture partnership with HDA to launch a unique curated marketplace for top-tier premium domains). With Miller, armed with decades of experience in this field, joining the SquadHelp Board of Directors, Munjal's visionary plans will become a reality.
In order to be a successful domain investor, there is a steep learning curve. However, the process of buying and selling domains has always been relatively straightforward. You acquire domains and list them on major marketplaces, or if the domains are of high quality, you entrust them to a reputable broker. But when I discovered SquadHelp's advanced array of selling, naming, and branding services (all increasingly powered by AI, including a Business Name Generator and advanced name discovery tools), it felt as if I transitioned from a black and white world to a vibrant, colorful one. It didn't take long to understand why SquadHelp now serves over 45,000 customers, including some of the world's largest corporations like Dell, Delta, Hilton, Kraft Heinz, Nestle, and Pepsi.
Clients of all sizes are attracted to SquadHelp's cutting-edge branding services, which include Naming Contests, Audience Testing, and a Brandable Domain Marketplace featuring the largest collection of expert-curated brandable domain names for sale. Furthermore, they collaborate with more than 400,000 branding and design creatives worldwide, ensuring that customers have a multitude of options when crafting an unforgettable business identity.
The creative talent at SquadHelp is the driving force behind the success of their innovative Naming Contests. The platform also incorporates gaming elements to keep creatives engaged. When a client needs a name, they can initiate a contest with a cash prize set aside for the eventual winner. While creatives submit name ideas, the client receives feedback on the submissions and can even conduct audience testing to gauge consumer response.
In addition to naming, clients can also have logos designed and have names researched for potential trademark issues. Once the client selects their favorite name, the creator receives the prize payment.
Finding the perfect name doesn't stop there. Clients can elevate their search with SquadHelp's Agency Managed Contests, combining crowdsourcing with the expertise of their branding consultants, providing an agency-level experience at a fraction of the cost. Another option is SquadHelp's curated marketplace, offering over 175,000 brandable domains available for purchase.