Radix Reports a Range of Creators, from Solo Entrepreneurs to Major Celebrities, Embracing .Store for eCommerce



Radix Reports a Range of Creators, from Solo Entrepreneurs to Major Celebrities, Embracing .Store for eCommerce

Radix, the company managing top-level domains such as .Store, .Online, .Tech, .Website, .Space, .Press, .Site, .Host, .Fun, and .Uno, has gained recognition for its innovative and effective marketing techniques in the domain industry. In a recent press release, the company shared the results of their creators.store campaign that ran for three months starting in November, which further demonstrated their success. Within just 90 days, the campaign garnered over 7.5 million views across various social media platforms.

Ad for Maroon 5's ecommerce site at Maroon5.store

.Store had already been gaining momentum even before the launch of this latest campaign, with celebrities like Maroon 5, Mariah Carey, Rihanna, Dude Perfect, Zach King, and Mark Rober already choosing to establish their online stores using the .Store domain. However, this campaign has helped push the total number of .Store registrations past 925,000, solidifying its position as one of the six most popular new generic top-level domains on the Internet (with Radix operating three of those six, including .online and .site).

In their press release, Radix highlighted that "the combined reach of creators currently using .Store Domains stands at over 1.6 billion, capturing the attention of their fans and other creators alike." One of these creators is AirforceProud95, a flight simulation YouTuber from Florida with over 1.37 million subscribers. He shared, "I needed a short and memorable name for my merch store, so I went with a .Store domain because it provided a clean, simple, and easy-to-remember access point for my viewers." He launched his merchandise store at airforceproud95.store through Creator Spring.

Arjun Pande, the Brand Manager of .Store Domains, expressed excitement about the preference of top creators for .Store Domains. He also emphasized the significant role .Store plays in the rapidly growing creator economy, which is valued at $104 billion. With over 200 million creators in this economy, merchandising is a crucial aspect, and .Store is seeing high adoption due to its strong product-market fit.

"With a .Store domain, creators can have a brandable merch store address that is easy to remember and recall for their followers. It's an intuitive and obvious choice, since their fans are likely to search for terms like 'rihanna store' or 'maroon 5 store' when looking them up online. We see immense potential and are eager to explore collaborations with key registrar partners within the domain industry."