I've delved into Squadhelp and their domain name marketplace quite a bit lately. I'm impressed with what they're doing, especially with the insightful tweets shared by CEO Darpan Munjal. I also trust Andrew Miller from Hilco Digital, so seeing his company back Squadhelp makes me optimistic about their continued success.



What I find particularly appealing about Squadhelp is their focus on people and businesses seeking a brand identity, rather than just a domain name. Instead of competing with other domain registrars and sales platforms for customers who only want a domain name, Squadhelp's target audience wants a fitting brand name - and an associated domain name is a crucial aspect of that.

Recently, during some free time, I submitted 100 domain names to Squadhelp for their Premium review. In my submission, I included call-to-action + keyword .com domain names, with broad keywords like Standard, Delta, and Clover. The brand match .com domains for these keywords are either impossible to obtain or heavy on the wallet. These call-to-action keyword names are like empty canvases, ready to be used for any purpose.

Despite not being a fan of the commission structure, which requires a 30% commission for sales under $5,000, I can justify it because my acquisition costs for these particular domain names are low. Furthermore, Squadhelp may bring in potential buyers who would otherwise never consider my domain name.

Regarding any potential sales, I'm not sure how much I can divulge since Squadhelp asks sellers to keep sales private. Nevertheless, if things go well, I will happily submit more and/or better inventory.

As a Squadhelp newbie, I have several questions related to listings and enhancements. If any of you have advice, please share below. Tomorrow, I have a scheduled Zoom meeting with an account manager to learn how I can optimize my listings for the best chance of selling.

The unique selling proposition of Squadhelp lies in its ability to attract individuals and businesses who place a premium on creativity, originality, and brand differentiation.

Unlike traditional design platforms, Squadhelp's target audience comprises discerning clients who understand the pivotal role that a compelling brand identity plays in standing out in today's competitive landscape. These clients seek more than just a logo or a name; they are in pursuit of a cohesive brand narrative that resonates with their target market and sets them apart from their competitors. In essence, Squadhelp's audience is not content with cookie-cutter solutions and instead values the opportunity to craft a brand image that is truly one-of-a-kind.

Moreover, Squadhelp's target audience thrives on the sense of community and collaboration fostered by the platform. They appreciate the ability to engage with a diverse talent pool, tapping into a wealth of creative perspectives and expertise to refine and elevate their brand vision. This collaborative approach is a key differentiator for Squadhelp, as it empowers its audience to co-create and fine-tune their brand assets with the input of top-notch creatives.
Squadhelp's target audience is distinct due to their unwavering emphasis on originality, the significance of a compelling brand story, and their appreciation for a collaborative design process. This unique appeal draws in a specific cohort of individuals and businesses who recognize the transformative power of an authentically crafted brand identity.

Your enthusiasm for Squadhelp is palpable, but let's not gloss over the potential pitfalls. The 30% commission is steep, especially for domains that may not fetch high prices. While Squadhelp does provide a unique platform, the reality is that many sellers are in the same boat, and standing out can be a challenge.

Your strategy of using broad keywords like "Clover" and "Delta" might be misguided. These generic terms can lead to saturation, making it harder for your listings to gain traction. In your Zoom meeting, push for insights on how to differentiate your domains from the competition.