SEO stands for Search Engine Optimization. It is the practice of optimizing web content (such as websites, blogs, videos, etc.) to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.
SEO involves various strategies and techniques, including keyword research, on-page optimization (such as optimizing titles, meta descriptions, headings, and content), off-page optimization (such as building backlinks and improving social media presence), technical optimization (such as improving site speed and mobile-friendliness), and monitoring and analyzing website performance through tools like Google Analytics.
Offering courses in SEO along with graphic designing and other related fields can be beneficial as these skills often complement each other in the digital marketing realm. Understanding SEO can help in creating websites and content that are not only visually appealing but also optimized for search engines, thus increasing their chances of reaching the target audience effectively.