Hello everyone.
I'm contemplating whether to allow the advertisements to circulate for a period (perhaps a month, for instance), or whether I should input keywords directly from the outset.
If I choose to let the advertisements circulate, how long should I do so?
I value your input greatly.
Here's to your insight.

It's essential to let the ads rotate for a period of time to gather data on their performance. During this time, you should closely monitor key metrics such as click-through rates, conversion rates, and cost per acquisition. I recommend a time frame of at least 2-4 weeks to ensure that you have a robust data set to work with.
By allowing the ads to rotate, you can identify which ones are resonating with your target audience and which ones may need adjustments. This step is crucial in understanding the preferences and behaviors of your audience.

After the initial rotation period, it's time to analyze the data. Look for patterns and trends in the performance of the ads. Identify the top-performing ads based on the data collected. This analysis will help you understand which ads are driving the most engagement and conversions.

Once you have a clear understanding of the top-performing ads, you can then make informed decisions about keyword selection. Use the data from the initial ad rotation period to identify which keywords are driving the most traffic and conversions. Prioritize these keywords in your ad campaigns to allocate your budget more effectively.

It's important to remember that advertising is an iterative process. Continuous monitoring and optimization are crucial for long-term success. After implementing your selected keywords, continue to monitor the performance of your ads and make adjustments as needed based on the data.