I recently saw an ad for a liquor store on one of my parking ad sites.

Wine is known to have some health benefits and may even be therapeutic. As the cases of COVID-19, influenza, and RSV continue to rise, doctors may prescribe wine for their patients.

However, I am concerned about such advertisements appearing on my doctor's domain sites. Is there any way to prevent this? One possible solution is creating custom keywords for specific companies. But how can advertising companies handle additional requirements to avoid certain keywords? Is there an easy-to-use interface to facilitate this process?

I would appreciate any insights or advice you might have based on your experiences.

In the past, it was feasible to "hard-code" keywords for specific users through ParkinCrew. However, this may no longer be an option.

To avoid unwanted advertising, restricting your domain to certain keywords may be a solution. Nevertheless, this could significantly impact revenue. Uniregistry offers "Keyword Blocking" as a feature that demonstrates this (refer to the attached screenshot).

It's essential to weigh the advantages and disadvantages of using such methods to avoid unwanted ads. You don't want to miss out on potential revenue, but you also want to ensure that your website is free of inappropriate ads.

As an advertising company, there are several ways to handle additional requirements to avoid certain keywords and ensure that advertisements do not appear on specific domains such as those of doctors. One effective solution is to use a process called negative keyword targeting.

Negative keyword targeting allows advertisers to specify keywords for which they do not want their ads to appear. This means that when a user searches for a particular term or visits a specific website that contains the negative keyword, the advertiser's ad will not be shown.

To implement this, the advertising company can provide an easy-to-use interface for clients to input their negative keywords. This interface should allow clients to specify not only specific keywords but also entire domains where they do not want their ads to appear.

In addition, the advertising company should have a vetting process in place to review and approve negative keyword lists provided by clients. This ensures that the client's requirements are met and that their ads will not appear in unintended places.

By combining a user-friendly interface with a comprehensive negative keyword targeting system, advertising companies can effectively prevent ads from appearing on specific domains, such as those related to medical professionals.


Another way for advertising companies to handle additional requirements in order to avoid specific keywords or domains is to utilize contextual targeting. This approach involves analyzing the content of web pages where ads might appear and then matching the ads to the relevant context.

In the case of your concern about ads appearing on doctor's domain sites, contextual targeting can be implemented to ensure that advertisements for liquor stores or аlcoholic beverages do not appear on websites related to medical professionals, health, or wellness.

To facilitate this process, the advertising company can develop an interface that allows clients to specify contextual parameters for their ad placements. This interface should provide options for fine-tuning the targeting based on website content, ensuring that the ads align with the desired context and audience.

Furthermore, implementing machine learning algorithms and artificial intelligence can enhance the contextual targeting capabilities, allowing for more precise and effective ad placements while avoiding specific domains or content areas.

By leveraging a combination of negative keyword targeting and contextual targeting, along with a user-friendly interface for clients, advertising companies can effectively address your concerns and prevent ads from appearing on specific domains such as those associated with medical professionals.