Hey there. From what I understand, incorporating keywords into a domain name can be beneficial (I'm aware that this may not always be feasible, but I'd like to explore the idea).
Let's consider the scenario of creating a portal focused on gardening. Would a domain like "gardening.fr" be regarded as containing a keyword, or would "garden.fr" be a better choice in this case? What are your thoughts on this?

In the case of creating a portal focused on gardening, the domain "gardening.fr" would indeed be regarded as containing a keyword. Including the word "gardening" directly in the domain can signal to search engines and users the primary focus of the website. This can potentially lead to better visibility in search results when people are looking for gardening-related content.

On the other hand, "garden.fr" could also be a suitable choice. While it may not include the full keyword "gardening," it still conveys the thematic relevance to the gardening niche. Additionally, "garden" is a more commonly used term in everyday language, which could make the domain name more memorable for potential visitors.

When deciding between these options, it's important to consider the specific goals of the website and the target audience. If the focus is on a wide range of gardening topics, "gardening.fr" might be more descriptive. However, if the aim is to create a brand with a broader appeal beyond just the gardening niche, "garden.fr" could offer more flexibility.

Ultimately, the choice between the two domain names should align with the overall branding and marketing strategy. It's also crucial to ensure that the selected domain name reflects the website's content and provides a positive user experience.
While both "gardening.fr" and "garden.fr" have their merits, the decision should be made based on the website's objectives, target audience, and branding considerations. An effective domain name not only incorporates relevant keywords but also resonates with the intended audience and supports the overall marketing goals.

Well, you know, it's a bit of a debate, but some folks just pick a name or brand or something else, and they really focus on gardening, so when you search for gardening, you'll see it. There's this story going around that Google doesn't like it if the keyword is in the domain, but there's still room for discussion on that. But let's not drag this out too much.

I'd like to address the issue of exact match domains (EMDs). An exact match domain, which consists of two or more words with the exact keyword in the domain name, can be penalized by search engines such as Google and Yandex. This means that if your domain exactly matches a popular keyword, such as having "keyword.com" or "keyword.fr", there is a high chance of ranking well in search results, even if the content on the website is not of high quality.

On the other hand, if you have an exact match domain like "exactmatchkeyword.org", you will need to have a very high-quality website in order to bypass the search engine filter. This emphasizes the importance of focusing on content quality and user experience rather than relying solely on the domain name to achieve high rankings.