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I sell more domains on Sedo than Afternic

Started by DeveloperOnRent, Feb 08, 2023, 07:50 AM

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DeveloperOnRentTopic starter

Greetings everyone.

At present, I am experiencing a peculiar trend where my sales on Sedo are surpassing those on Afternic. It's worth noting that prior to this period, the bulk of my sales came from Afternic, with Sedo accounting for only a quarter.

Despite this, there has been a complete reversal in the current situation, leading me to wonder what may have caused the shift.

Would anyone happen to know what might have attributed to this sudden change in sales performance?
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matrice

That's not exactly accurate. Namecheap offers discounts on domain names specified by Sedo. Therefore, if I have a name listed with both Sedo and Afternic, Namecheap would indicate that the name is cheaper than its counterparts on other Afternic partner platforms like GoDaddy. Consequently, people tend to purchase these domain names at a discounted price from Namecheap rather than the other platforms. The discount rate is approximately 5%.

You can verify this by conducting a search for your domain name on Namecheap and GoDaddy. The difference in pricing should be apparent.

On another note, Sedo has proven to be a reliable platform for selling my $3K domain names, which has made me quite content. All in all, this combination of Sedo and Namecheap has worked out well for me so far.
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timbarnard

there could be various reasons for the shift in your sales performance between Sedo and Afternic. It's important to analyze several factors that may have contributed to this change.

Firstly, consider any recent changes in your domain portfolio. Have you listed different domains on Sedo compared to Afternic? The types of domains you have for sale on each platform might attract different buyer demographics, which could influence sales performance.

Secondly, competition might have changed on one platform versus the other. Are there more or less similar domains listed on Sedo or Afternic now compared to before? Increased competition might make it harder to sell on one platform but easier on another.

Additionally, it's worth assessing any recent changes in marketing or advertising strategies. Have you been promoting your Sedo listings more aggressively recently? A shift in focus towards one platform's marketing efforts could lead to a corresponding change in sales performance.

Finally, external factors like market trends, buyer preferences, or economic conditions can also impact sales performance. Analyzing these factors could give you additional insights into the shift in sales between Sedo and Afternic.

few more factors that could potentially contribute to the shift in your sales performance:

1. Pricing Strategy: Evaluate if you've made any changes to your pricing strategy on either Sedo or Afternic. Adjusting your pricing models, such as reducing prices on Sedo or increasing prices on Afternic, could impact buyer behavior and influence sales on each platform differently.

2. Platform Features: Look into any recent updates or features introduced by Sedo or Afternic that might have attracted more buyers to one platform over the other. Buyers may be more inclined to visit a platform that offers enhanced search options, user-friendly interfaces, or better negotiation tools.

3. Domain Visibility: Consider the visibility of your domains on each platform. Are your listings optimized with relevant keywords, tags, and descriptions? Ensure that your domains appear in relevant search results on both Sedo and Afternic, as increased visibility can lead to more potential buyers.

4. Customer Base: Analyze if there have been any shifts in the customer base of Sedo or Afternic. Research buyer demographics, geographic preferences, or industry-specific trends to identify any changes that could have impacted sales on one platform more than the other.

5. Market Reach: Explore if Sedo or Afternic has expanded its marketing efforts or formed partnerships that might have attracted more potential buyers to one platform over the other. Increased exposure through strategic alliances or targeted advertising campaigns can influence sales performance.
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markstylor

It's possible that Afternic's pricing strategy has become less competitive, driving potential buyers to Sedo's more affordable options. With Sedo's flat fee model, domain investors may be more likely to take a chance on a higher-risk domain, whereas Afternic's tiered pricing structure could be discouraging them from bidding.
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