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Pros and Cons of Auctioning Multiple Domains

Started by Jerry, Oct 09, 2023, 12:50 AM

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JerryTopic starter

Hello everyone! I'm planning to host my first auction on GoDaddy and I have a few questions that I would like to get your input on.

1. I'm curious to know your thoughts on auctioning off multiple domains at once. Is it a good or bad idea? I'm concerned that if I auction off too many domains at the same time, it might have a negative impact on each domain's visibility and promotional efforts. It seems like it could be the case, but I would love to hear your thoughts on this.

2. I'm also wondering about the pricing of bid amounts. What is considered a good starting bid, and what factors should I consider when deciding whether to set a reserve price? Does the approach change when running a 7-day auction? Are there any specific scenarios where limiting the auction to 7 days might not be advantageous?

3. Have any of you tried any creative ways to drive views and generate interest in your auctions? I'm open to suggestions and would love to hear about any strategies that have worked for you.

4. Finally, if you have any other insights or tips related to hosting an auction on GoDaddy, I would greatly appreciate them. Thank you so much in advance!
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endubrefar

Auctioning multiple domains at once: This is a strategic decision and would depend on the quality and nature of your domains. If you have a vast portfolio with a good mix of premium and average domains, it can be a good idea to auction them together. This can help attract a more diverse group of buyers. However, if you have too many similar domains or domains that are not of high quality, it could dilute the value perception. For beginning sellers or those with small portfolios, it's generally recommended to focus on one or a few domains at a time to ensure each gets the attention it deserves.

Pricing for bid amounts and reserve price: Starting bids are often kept low to encourage initial bids and foster a competitive environment. But it's crucial not to artificially undervalue your domains. The reserve price, if you set one, should be the minimum amount you'd be happy to sell the domain for. As for the duration, a seven-day auction is quite common and generally provides enough time for interested parties to take action. However, if you're selling a highly desirable domain, a longer auction might generate more interest and potentially higher bids. But remember that long auctions can also cause bidders to delay their bids, leading to a long period of apparent inactivity.

Driving views and interest: Promote your auction just like you would any other event -- through social media, relevant online forums, direct emails to potential buyers, and any other way you get your message in front of interested eyes. If your domains are niche-specific, reaching out to communities or businesses within that niche could be fruitful. If you have a sizable portfolio, you might start a blog or newsletter to keep potential buyers interested in your available and upcoming domains.

Additional Insights: It's critical to understand the marketplace and the potential value of your domains. Doing your homework on recent sale prices for similar domains can help guide your pricing strategy. GoDaddy offers various promotional options that can help increase your domain visibility, like featuring them on the home page. Always provide a detailed description for your domains to provide context to potential bidders -- explain why the domain is valuable and who could benefit from owning it.

Using Free Appraisal Service: GoDaddy offers a domain appraisal service where you can get an estimated market value for your domains. You can use this service to give you a general idea of how much your domain might be worth in terms of current market trends.

Building a Great Domain Listing: When listing your domains, make sure to use clear, concise language. Highlight the key benefits of the domain. For instance, if it has high traffic, great SEO potential, or is a short, memorable name, include these in your description. Consider the potential uses for the domain and who the ideal buyer might be. This will help potential buyers see the value in owning the domain.

Customer Support: GoDaddy has excellent customer support. If you have any issues or questions about your auction, don't hesitate to contact them. They can offer useful insights and help troubleshoot any problems.

Legal Considerations: Make sure that you fully own the rights to the domain names you are auctioning. Also, ensure the domains don't violate any trademarks or copyrights as this could lead to legal problems.

Patience is Key: Sometimes high quality domains don't get the attention or bids they deserve because they are too specialization or the right buyer just didn't see them. It might take time to find the right buyer who sees the worth in your domain, but patience often pays off.

Understand Your Audience: Your domain names will appeal to a specific type of buyer. Understand who these individuals or corporations might be. For instance, tech-related domains may appeal to startups, developers, or tech businesses. If you comprehend your audience, you can tailor your language and marketing strategy to better connect with them.

Auction Timing: Time your auctions well. Consider the time zones of your potential buyers. For instance, if your target markets are in the United States and Europe, ensure your auction finish does not occur in the middle of the night for these regions. A considerable amount of bidding activity often takes place in the final hours of an auction, and you don't want your potential buyers to be asleep during this time.

Promote on Multiple Channels: Besides the usual social media and email marketing, consider using related platforms like LinkedIn (for professional and industry domains), bloggers' platforms (for niches like food, travel, art) or even gaming platforms (for game-related domains). The more specifically you can target potential buyers, the higher your chances of success.

Communication: Engage with potential buyers wherever possible and appropriate. Answering queries promptly and professionally can reassure buyers that they are dealing with a legitimate seller. This can also give you the chance to further highlight the benefits of your domains.

Learn From Others: Join forums, like GoDaddy's Domain Selling forum or NamePros, to learn from other experienced domain sellers. This can give you valuable insights that you might not find elsewhere.

Cultivate Relationships: Treat your buyers well. A buyer today could turn into a repeat client tomorrow. Domain buying and selling is a business where relationships can play an essential role.
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riesrifs

That's a straight-up visibility crash - each name gets lost in the listing swamp. Starting bids? If you're setting anything under $100 for decent names, you're a bargain bin joke. Reserves? Always, unless you enjoy charity flips.
Seven-day auctions are cool for quick cash grabs, but if your domains are niche, you're just screwing yourself outta bid momentum. Generating interest? Without a traffic hack or serious ad spend, your auction's DOA-don't expect organic magic.
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