Legal & illegal SEO

Started by mrs_sq, Nov 26, 2022, 06:29 AM

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mrs_sqTopic starter

I recall reading a piece on lawful and unlawful SEO in the past. My understanding is that illegal SEO works by tampering with search outcomes. The intricacies of legal SEO, on the other hand, are slightly more evident.


The practice of illegal SEO, which includes tactics like cloaking and doorways, are no longer effective as search engines have become more adept at detecting deceptive practices. Even competitors can report unethical behavior to the support service which can result in a lower ranking or ban from the search engine. Instead, search engines now actively promote legal SEO methods, such as creating unique and engaging content, that meets their guidelines.

One of the most effective ways to improve website ranking on search engines is to create high-quality content that is informative and engaging. This content should be detailed and have at least 7-8 thousand characters, making it a valuable resource for the visitor. Additionally, regularly adding new content is key to keeping your website relevant and up-to-date.

It's also important to post articles on credible and relevant resources. This demonstrates to search engines that your site is trustworthy and can lead to better rankings. Moderation on these sites further boosts trustworthiness, which can be helpful in achieving higher rankings. By following these legal SEO practices, websites can improve their visibility on search engines, attract more visitors, and ultimately boost business performance.


Unlawful SEO often involves black hat techniques such as keyword stuffing, which is the excessive use of keywords in content to manipulate search engine rankings. This practice creates a poor user experience and violates search engine guidelines. Additionally, cloaking is another illegal practice where different content is presented to search engines and users, again in an attempt to deceive search engines.

Link schemes are also common in unlawful SEO. This involves acquiring links through manipulative tactics rather than genuine, organic means. These tactics go against search engine guidelines and can result in severe penalties for the website involved.

Conversely, lawful SEO focuses on white hat techniques, which prioritize long-term value and sustainability. This includes creating high-quality, relevant content that satisfies user intent, optimizing website structure for easy navigation and accessibility, and building natural, authoritative backlinks through ethical outreach and content marketing strategies.

Legal SEO also involves technical optimization, ensuring that the website is easily crawlable by search engines, loads quickly, and provides a seamless user experience across devices. It's about aligning with search engine algorithms not by gaming the system, but by genuinely providing valuable content that meets the needs of users. This approach leads to sustainable, long-term results and a strong, reputable online presence.