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Importance of Domain Age: Selecting the Right Name

Started by sameerbehal, Feb 21, 2023, 01:33 AM

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sameerbehalTopic starter

My goal is to initiate a project. For domain names with a history, what factors should be considered? For example, should we look at their duration of continuous existence and when they were last searched for?

The key inquiry is whether it's advantageous to use domains that were only valid for a year and haven't been used for several years, or would it be better for me to register a new domain?

In my search, I've come across other domains with a more robust and active history, but unfortunately, the names are somewhat convoluted, and I am hesitant to acquire them.
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lerryjim

Deciding whether to buy a new or old domain name is not a straightforward decision as it involves various factors that differ depending on each individual's situation.

That being said, if you are knowledgeable in search engine optimization and can effectively manage a domain name's history, opting for an older domain may be a better choice. Conversely, if you are a novice webmaster, choosing a new domain or consulting with experienced colleagues is a safer bet.

Of course, the actual domain you are considering purchasing plays a significant role in your decision-making process. If the domain name is catchy, memorable, and an ideal fit for your project, these aspects might outweigh any potential challenges. Nonetheless, if you wish to minimize possible site address-related difficulties, it is advisable to choose a new domain without any prior history.
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robicse

An expired domain with a history can potentially expedite SEO promotion, but certain conditions should be met. In particular, the domain name should be appealing, include keywords, and align with your intended topic. Additionally, it should have relevant backlinks from reputable sources.

However, drop domains should be avoided if they inherit a poor link profile, suffered search engine sanctions in the past or currently, or are unreasonably costly. It is important to keep in mind that even a comprehensive investigation does not guarantee a positive outcome, and issues such as poor indexing may arise during promotion.
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James Fisher

Acquiring a new domain name is akin to purchasing a new phone number. You can acquire an entirely new sequence of digits or opt for one that had been previously used. This article will outline the advantages and disadvantages of using domains with a history.

Old domains are often purchased when their spelling suits the project and is easily remembered by users. Additionally, these domains have favorable search engine indicators and are deemed easier to promote.

You can also buy an old domain and hold it until better times arise, allowing you to create a new project or resell it to someone else. Old domains provide certain benefits, including beauty and ease of recall, good site quality index, and positive impacts on search engine promotion.

However, acquiring domains with a history has its downsides. For instance, previous websites on the domain may have been sanctioned by search engines, which could adversely affect your new website. Furthermore, such domains may come with a hefty price tag and might take longer for indexing.

Consequently, checking a domain's history before registering it is essential. Several online resources can help you determine if a domain is old and what was hosted on it before.
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organictextiles

When choosing a domain name, there's more to consider than just the name alone. Domain names can carry a "history" with them, which can potentially impact the visibility and reputation of the site moving forward. Here are some factors to consider:

Age of the Domain: Aged domains may carry some authority with search engines, meaning a site attached to an older domain might have an easier time ranking than a brand new domain. The caveat here is that age alone isn't enough to give a domain authority. It also needs to have a positive history of quality content and inbound links.

Existing Traffic and Backlink Profile: If a domain has a lot of high-quality backlinks, it could potentially rank higher in search engine results pages (SERPs). Established backlinks, especially from reputable sites, can greatly improve the domain's ranking. However, a past filled with low-quality or spammy backlinks can hurt its ranking. You can use tools like Majestic, Ahrefs, or SEMrush to check a domain's backlink profile.

Past Content of the Website: What the website associated with the domain used to contain might also affect you. If it previously housed low-quality or spam content, it could be flagged by search engines, impacting your effort to improve its ranking.

Domain Penalties or Bans: If the domain has been penalized or banned from search engine results in the past for things like black-hat SEO practices, it will impact its future performance.

Domain Name Relevance and Memorability: Ideally, your domain name should be relevant to your project and memorable for your users. A convoluted or non-intuitive name might be confusing for users, making it harder for word-of-mouth or repeat traffic to build.

History of WHOIS Record: The history of who owned the domain previously can provide insights into the domain's reputation. If the previous owners were involved in questionable activities, it could negatively affect the domain's reputation.

In terms of choosing between a new domain versus an old one, it would depend on the factors above. If an old domain has positive signals (like a clean, high-quality backlink profile), it could give you a head-start in SEO. However, if there are any negative signals - like penalties or spammy backlinks - you'd likely be better off starting fresh with a new domain.

When buying a domain with a history, you have a few more points to consider:

Domain Authority: Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A high DA points towards a greater ability to rank.

Page Authority: Page Authority is similar to Domain Authority. However, instead of all pages and subdomains of a website, it predicts how well a specific page will rank on SERPs. Checking the page authority of a domain's past content can be useful.

Domain Rating: Domain Rating (DR) is a proprietary Ahrefs' metric that shows the strength of a website's total backlink profile (in terms of its size and quality) on a scale from 0 to 100. It's beneficial to have a higher DR as it often correlates with better ranking capabilities.

Traffic History: You also want to review the site's traffic history. A consistent drop could indicate an issue with the site (such as a penalty). You can check this using tools like SEMRush or Ahrefs.

Archived Content: Use The Wayback Machine (Archive.org) to check the previous versions of the website. This will give you a good vision of what content was posted on the site and how it used to look.

Brand Reputation: Perform a quick Google search to see what kind of reputation the domain has. If it's associated with scams or controversy, it might not be a great choice.

Domain Extension: The domain extension can impact how the site is perceived. For example, '.com' domains tend to be viewed as more authoritative than some lesser-known extensions.

Indexed Pages: Do a 'site:domain.com' search on Google. If the domain is indexed, it's a good sign, but if it's not, it might have a penalty.

To summarize, yes, an older domain with a clean track record can potentially give you a small advantage in terms of SEO, but these benefits aren't guaranteed, and it's also possible to build up a strong SEO profile with a brand-new domain. Keep in mind your project's subjects and what domain name would be the best fit in terms of relevance and user-friendliness.
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