Hey there,
I've been deeply involved in website development for quite some time now, and I've recently come across an interesting idea that I would like to share with you. What if we consider purchasing a domain name in the de zone that precisely matches a popular search query, for example: "buy-unused-toilet-paper-cheap-online store.de"? I'm curious about your perspective on the likelihood of such a site appearing at the top of search results. Additionally, I'd love to hear your thoughts on the potential impact of such a domain name on the site's ranking and position.

Let's assume that the website is rich with relevant content, including sections with photos, videos, and a few news articles on the topic – essentially, a compact site tailored specifically to address the search query. I'm eager to hear your insights and recommendations!

Purchasing a domain name that precisely matches a popular search query can indeed have an impact on the site's visibility in search results. However, it's important to consider several factors before making a decision.
From a technical perspective, having the exact match domain (EMD) can provide a slight advantage in search rankings, especially for the specific keyword in the domain name. Search engines may give some weight to keywords found in the domain name when determining relevance.

In terms of user experience, a domain name that directly matches a popular search query can potentially increase click-through rates as it appears highly relevant to what users are looking for. This alignment between the domain name and the search query can create a strong initial impression for visitors.

However, it's crucial to note that search engines also value the quality and relevance of content on the website. Simply having a matching domain name is not enough to guarantee a high ranking. The site must still offer valuable and original content related to the search query. Therefore, the presence of rich and relevant content, including photos, videos, and news articles, will be paramount in supporting the site's ranking and position in search results.

From a marketing perspective, the domain name itself can serve as a branding tool, potentially making the website more memorable and easier to recall for users who are interested in the topic. This could contribute to building brand recognition and driving organic traffic over time.
While purchasing an exact match domain name for a popular search query can have some positive effects on search visibility and user engagement, it should be seen as one aspect of a comprehensive SEO strategy. The quality of content, user experience, and overall site optimization will ultimately determine the success of the website in ranking well and attracting relevant traffic.

Acceptable for Google:

It's improbable to rank well without backlinks, unless it's a very niche topic. However, with conventional marketing, having the right domain name is definitely advantageous. I won't criticize the marketing strategy, but those attractive domain names were not acquired randomly

I experimented with a comparable approach. Registering a domain name containing the keyword in the .com zone yielded minimal impact. Google showed no significant improvement, while Bing's results were moderate at best.
Surprisingly, similar domains with sparse content managed to secure the top position in Yandex search results for the same keyword. I wonder if there was an error in my approach.

I'd advise against purchasing a domain name like "buy-unused-toilet-paper-cheap-online.store.de". It's a novelty domain that might attract unwanted attention and could be perceived as spammy. The keyword density would likely be too high, and the content would need to be extremely engaging to overcome the potential negative impact on search engine rankings.
Moreover, maintaining a website with such a specific focus might be challenging, and the domain could become a liability rather than an asset.