Are .ICU domains worth the investment? As a novice in the domain industry, I own several one-word English domains, such as Professor.icu, Steps.icu, Enhance.icu, Ability.icu, and Analyze.icu, which I sell. However, I have noticed that .ICU TLDs tend to be cheaper compared to other top-level domains.

ShortDot SA manages the .icu TLD, which is a Generic TLD authorized in ICANN's New gTLD Program. The TLD's registry is managed by ShortDot SA and backed by CentralNic, the longest-running global domain registry in the world.

Interestingly, Facebook has already acquired their .icu domain name.

It is recommended to select unique English words for building a website or app for short-term investment. It is advised to avoid brandable names such as pfizer.icu or pepsi.icu, and instead opt for distinctive names.

It's important to note that the value of any domain extension, including .ICU, ultimately depends on various factors such as demand, market trends, and the quality of the domain itself.

While .ICU domains may be cheaper compared to other top-level domains, they are relatively new and less established in the domain industry. This can impact their perceived value and desirability to potential buyers. Additionally, the perceived value of a domain also depends on the specific keyword or brand associated with it.

Owning one-word English domains can be seen as an advantage, as shorter and more memorable domains often have higher value. However, it's important to do your research and consider factors like market demand and potential uses for the domains you own. Ultimately, the investment value of your .ICU domains will depend on the market demand for them and the specific keywords or brands they represent.

1. Branding and Memorability: Short, concise, and memorable domain names are typically more valuable. If your .ICU domains have these qualities, they may be more attractive to potential buyers.

2. Market Demand: Research the current demand for .ICU domains by looking at sales data, industry trends, and marketplaces where similar domains are bought and sold. This can give you an idea of the potential value and interest in your .ICU domains.

3. Development Potential: Consider the potential uses and development options for your .ICU domains. Are there specific industries or niches that could benefit from these domains? Understanding the target audience and potential end users of your domains can impact their value.

4. Domain Metrics: Evaluate the metrics associated with your .ICU domains, such as traffic, backlinks, and search engine rankings. Higher-quality domains tend to have better metrics, which can increase their value.

5. Market Perception: Keep in mind that some buyers may have reservations about lesser-known domain extensions like .ICU. They may prefer more established extensions like .com or .net. However, if you can demonstrate the value and potential of your .ICU domains effectively, you may still find interested buyers.